Delticom: Female Drivers Enjoy Mobility and Freedom

Women behind the wheel: Ladies first – First and Fast Ladies

HANOVER, Germany--()--Compared to men, women currently attach more importance (56% to 48%) to the issue of mobile independence provided by a car; the desire of the ladies to buy a vehicle is also showing a rising trend (2013: 26%). Female drivers are willingly getting behind the wheel in increasing numbers and also looking after the maintenance of their vehicles. According to a study, 33% of women have already bought car parts/accessories online; 39% of them can imagine doing so in future. *

Women and their motor vehicles

From the beginning, individual mobility was an issue for women. In Germany, BB - yes, we also had one - she was Berta Benz, who in 1888 was the first woman to get behind the wheel of a car built by her husband Carl. The "First Lady“ of driving licenses was the Frenchwoman Anne de Mortemart in 1898, who was the first person to receive a driving license. She also founded the first automobile club in France. Dorothy Levitt from the UK was the first "Fast Lady". As the first female racing driver, she also made a name for herself as a motoring journalist in the twenties.

According to the Federal German Bureau of Motor Vehicles, every third car in Germany is now registered to a woman; 46% of all car driving licenses in 2012 were issued to women.**

The great freedom of being on two wheels is an important life feeling for the female sex, and this is not something which has only happened since the world record holder Benka Pulko returned from her solo world tour in 2012. As early as 1916, the sisters Adeline and Augusta van Buren showed their courage by setting off as the first female motor bike riders to cross the north American continent – naturally riding the bikes themselves, not as passengers in sidecars. That alone was a scandal in those days.

What women want: new tyres just a few clicks away

Simple, quick and good value – that is how buying tyres should be. Above all, women want to be taken seriously when they are on "typically male" territory. In the online stores of Delticom, for example ReifenDirekt or MotorradreifenDirekt, buying tyres saves money and time and takes just a few clicks. Here a woman says what she wants, looks for the tyres which are suitable for her vehicle – of course, the same applies to men. A choice can be made from a concise range of products and services. Those who want “champions” - test winning tyres - can buy them here directly; also good bargains can be made at the online stores. You can look for tyres based on your own wishes, requirements and budget. Users are supported in their choice of tyres by user friendly transparent menu navigation as well as choice criteria and sorting functions. Anyone who wants further assistance in choosing can visit www.tyretest.com, which is a test platform independent of any manufacturer. Here you can find the opinions of drivers who have tested the tyres in everyday use.

More than half of all female drivers take care of their own visits to the workshop (52.3%). According to a study, the focus here for 91.3% of women is on cost transparency.*** So that visiting the workshop does not cost more money and time than is necessary, a network of professional tyre fitting partners is available to tyre buyers in the online shops of Delticom; there are currently more than 8,800 of them in Germany. Therefore you can always find a tyre fitter in the neighborhood quickly. Ratings from other customers will also help you to choose a suitable workshop. Many of the fitting stations also offer tyre storage facilities.

*Study KauFRAUsch, 2013

**KBA, kba.de, Statistics 2012

*** Study TNS Emnid for Carglass, 2012

Online stores:

www.reifendirekt.de, www.motorradreifendirekt.de

www.reifendirekt.at, www.motorradreifendirekt.at

www.reifendirekt.ch/www.123pneus.ch, www.motorradreifendirekt.ch

Information about the company: www.delti.com

Contacts

Delticom AG
Susanne Kindor-d’Unienville
T: +49 511 93634852
E-Mail: susanne.kindor@delti.com

Female drivers enjoy mobility. More and more women discover the comfort of ordering tyres and car accessories online. (Photo: Delticom AG, Hanover)

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Release Summary

What women want: new tyres just a few clicks away. In the online stores of Delticom, for example ReifenDirekt or MotorradreifenDirekt, buying tyres saves money and time and takes just a few clicks.

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Contacts

Delticom AG
Susanne Kindor-d’Unienville
T: +49 511 93634852
E-Mail: susanne.kindor@delti.com