CHICAGO--(BUSINESS WIRE)--Enjoy Life Foods continues to expand its Free-From line of allergy friendly foods to new channels in North America and new countries around the globe. This is a direct result of a growing consumer demand as people seek better-for-you Free-From products that contain no artificial ingredients and are verified non-GMO
Enjoy Life will enter the club channel this month with the introduction of its award-winning Plentils plant-based lentil chips into the Midwest division of Costco.
“Our consumers have repeatedly asked us to expand into the club channel, but we made a strategic decision to postpone this until the timing was right,” said Joel Warady, Chief Sales & Marketing Officer for Enjoy Life Foods. “Now that we have grown our brand awareness to the point that we are recognized as the #1 brand solution for people requiring products in the Free-From category, we feel our loyal customer base is large enough to support this new channel. We are excited to bring allergy-friendly products to the club stores.”
In addition to entering new channels in North America, Enjoy Life has expanded its international distribution with the recent introduction of its products into Mexico. Commencing in April, a variety of Enjoy Life products will be in wide distribution in the Walmart-owned Superama stores throughout the country. This new distribution adds to the company’s already existing presence in Canada, Israel, South Africa and the Caribbean.
“The global demand for foods that can be tolerated by those with a variety of food allergies and intolerances is on the rise as more people are learning about gluten and other food sensitivities and begin to look for options that will allow them to 'eat freely',” says Warady. “That said, we are very strategic in selecting into which global markets we will expand as we continue to properly manage our growth.”
Enjoy Life Foods is the leader in the Free-From food category, with food products that are all certified gluten-free and free from the top eight allergens: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish — the allergens that account for 90% of all food allergic reactions in the United States. With a variety of great-tasting product offerings that include cookies, bars, lentil chips, cereals, granola, and baking chocolate, Enjoy Life Foods gives millions of food allergy sufferers choices from which to “Eat Freely.”
According to Food Allergy Research Education (FARE), food allergies are serious medical conditions that affect up to 15 million people in the United States, including 1 in 13 children. It's a growing problem and increasing the availability in retail stores of foods that are safe for these people is more important than ever.
About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the Free From category. All products are gluten-free and free from the top 8 allergens (NO: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish) making them safe for over 100 million individuals who live with food intolerances. In addition, all products are verified non-GMO. Enjoy Life was founded by Scott Mandell 12 years ago with the mission to create great-tasting, allergy-friendly snacks. Today the product line has grown to 43 different foods in eight categories all of which are sold in natural food, conventional grocery stores, and mass retailers throughout the U.S. and Canada, as well as specialty online retailers. Enjoy Life’s mission and company promise is to deliver safe, better-for-you products free from the top 8 allergens, but not free from taste!