NEW YORK--(BUSINESS WIRE)--Time Inc.’s PEOPLE, which celebrates its 40th birthday this week, leads in print and digital with an outstanding Oscar performance this week. PEOPLE’s special double issue hits newsstands on Friday, March 7 with 45 pages of Academy Awards coverage including all the glamour, gowns and behind-the-scenes scoop, plus 104 advertising pages -- its biggest Oscar issue in ten years. Sixty-nine new brands are featured on a heavier grade of paper stock -- resulting in 81 new pages -- up almost 50 percent year-over-year.
Traffic on PEOPLE.com broke a new Oscar-night record of more than 3.2 million unique visitors across all platforms – up +50 percent from 2013 – with PEOPLE Mobile hitting a single-day record of 20 MM page views. PEOPLE.com’s unique award show dashboard served up breaking news, real-time red carpet arrival photos and the buzziest Oscar moments, leading to a +214 percent increase in social media referrals (source: Omniture.)
PEOPLE revolutionized personality journalism when it launched in 1974, and is now celebrating its 40th birthday in 2014. Each week PEOPLE brings more than 53 million consumers the latest news, exclusive interviews, and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life “Heroes Among Us” remain an essential component of PEOPLE’s editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style, and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City and is published by Time Inc. For more information visit www.PEOPLE.com.