Edwards Desserts Bring a Slice of Big City Flavor to Your Table with New York Style Cheesecake

Timed to National Pi Day, brand adds creamy new offering, available nationwide

MINNEAPOLIS--()--Just in time for National Pi Day, the makers of Edwards® desserts are introducing New York Style Cheesecake to their whole-pie lineup, giving families nationwide a little taste of the big city.

Schwan’s Consumer Brands, Inc., is unveiling Edwards® New York Style Cheesecake whole premium pie on National Pi Day, typically celebrated for the mathematical symbol π (approximately 3.14, or the ratio of a circle’s circumference to its diameter) — but for Edwards® desserts — it’s all about “P.I.E.” A perfect thaw-and-serve dessert option for the entire family, the new whole pie is made with real cream cheese and baked in a graham cracker crust.

“Our single-serve New York Style Cheesecake Singles are the No.1 selling single-serve cheesecake in the marketplace, so it made perfect sense to add it to our premium whole-pie lineup,” said Bob Waldron, president of Schwan’s Consumer Brands. “Edwards® New York Style Cheesecake offers a delicious and authentic New York-style treat in whole-pie form, fit for a large group to enjoy.”

Edwards® New York Style Cheesecake whole premium pie can be found in freezer aisles at local grocers and retails for $8.49 a package.

For more information, visit Edwards® desserts online or on Facebook.

About Edwards® Products

Edwards® pies and desserts are part of the national brand portfolio of Schwan’s Consumer Brands, Inc., the retail grocery subsidiary of The Schwan Food Company (www.theschwanfoodcompany.com). Based in Bloomington, Minn., Schwan’s Consumer Brands has marketed and distributed premium frozen foods since 1970. Its brands include Red Baron®, Freschetta® and Tony's® pizzas, Pagoda Express® snacks and appetizers, Larry's® potatoes, and Mrs. Smith's® and Edwards® pies and desserts. The brands are represented in more than 50,000 retail outlets across the United States. For more information about Edwards® products, visit www.edwardsdesserts.com.

Contacts

For Schwan's Consumer Brands, Inc.
Jamie Evans, 212-539-3224
jamiee@mbooth.com

New York Style Cheesecake from Edwards Desserts (Graphic: Business Wire)

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Release Summary

Just in time for National Pi Day, the makers of Edwards® desserts are introducing New York Style Cheesecake to their whole-pie lineup, giving families nationwide a little taste of the big city.

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Contacts

For Schwan's Consumer Brands, Inc.
Jamie Evans, 212-539-3224
jamiee@mbooth.com