LOS ANGELES & AUSTIN, Texas--(BUSINESS WIRE)--HitFix (www.hitfix.com) today announced that it has partnered with Filmmaker Robert Rodriguez’s new El Rey Network to host an exclusive afterparty in celebration of the SXSW world premiere of “From Dusk Till Dawn: The Series.” Inspired by the cult classic 1996 film, the series will have its SXSW premiere on March 8 at 4:30 p.m. CST at the festival’s Vimeo Theatre, in advance of its broadcast premiere on the El Rey Network on Tuesday, March 11 at 9 p.m. ET/PT. Rodriguez himself directed multiple episodes, including the debut.
The invite-only event begins at 11:30 p.m. CST and will see Austin’s popular Red 7 (611 E. 7th Street) transformed into the film and TV series’ iconic “Titty Twister” bar for one night only. Attendees will have the opportunity to mix with show creators while enjoying live, themed entertainment, specialty drinks and a variety of other ‘surprises.’
“We are thrilled to partner with Robert Rodriguez’s new El Rey Network to kick-off the SXSW world premiere of the highly anticipated ‘From Dusk Till Dawn: The Series’ series,” said HitFix CEO Jen Sargent. “HitFix’s Drew McWeeny and Katie Hasty will be our eyes and ears in Austin, featuring the buzz-worthy film, music and interactive entertainment emerging from this year’s 2014 SXSW festival.”
“From Dusk Till Dawn: The Series” is centered around bank robber Seth Gecko (D.J. Cotrona) and his violent, unpredictable brother, Richard “Richie” Gecko (Zane Holtz), who are wanted by the FBI and Texas Rangers Earl McGraw (Don Johnson) and Freddie Gonzalez (Jesse Garcia) after a bank heist leaves several people dead. While on the run to Mexico, Seth and Richie encounter former pastor Jacob Fuller (Robert Patrick) and his family, whom they take hostage. Using the family RV to cross the border, chaos ensues when the group detours to a strip club that is populated by vampires. They are forced to fight until dawn in order to get out alive. The series deepens the tone and expands the storyline of the film, adds new characters and backstories, and explores the Mesoamerican mythology behind the creatures inside the club.
FROM DUSK TILL DAWN: THE SERIES Trailer
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About El Rey Network
El Rey Network is a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez. Curated by Rodriguez and his artistic collective, the network will unite the most culturally diverse generation in history through fearless, badass and original content that awakens the renegade in everyone. The network’s action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action and horror/sci-fi. El Rey Network LLC (www.elreynetwork.com) is jointly owned by Robert Rodriguez and FactoryMade Ventures with a minority stake held by Univision Communications Inc.