Chicken of Sea Christens Its 100th Anniversary “Mermaid” Tour March 6 in San Diego

Iconic Mermaid sets off on nationwide voyage in vintage Airstream to give away $1 million in “Gratitude Awards” to local charities

--()--Chicken of the Sea:

WHAT:

 

Chicken of the Sea (COS) of San Diego launches a 6-mo, 39-city Tour during a giant employee rally and party marking the brand’s 100th anniversary.

 

The Great American Gratitude Tour will visit seafood fans across the U.S. and honor local charities. COS will invest $1M in local charities (100 awards of $10,000 each). The first Award will be presented to the Boys & Girls Club of San Diego.

UNIQUE

VISUALS:

-- The iconic Mermaid embarking in her brightly colored vintage Airstream

-- COS unveiling the Mermaid’s name, the result of a nationwide contest

-- COS employees celebrating their 100th birthday – themed cake, balloons

-- COS execs presenting first Gratitude Award to SD Boys & Girls Club

 

SPOKESPERSONS

-- Chicken of Sea: David Roszmann, COO; Christie Fleming, Senior VP of Mrkg

-- San Diego Boys & Girls Club: Danny Sherlock, CEO, receiving $10,000

 

WHEN:

Thursday, March 6, 2014

Party Begins @ 2:30pm / Oversized Check to Boys & Girls Club @ 3:30pm

Mermaid Given Her New Name @ 3:45pm / Tour Send-off @ 4:30pm

 

WHERE:

Chicken of the Sea Corporate Headquarters

9330 Scranton Road, Sorrento Valley, San Diego -- 858-558-9663

Contacts

for Chicken of the Sea
Bob Ochsner or Collin Whitley
714-881-2300 / 949-233-0984 (mobile)

Release Summary

San Diego-based Chicken of the Sea launches a 6-month, 39-city Tour during a giant employee rally and party marking the brand’s 100th anniversary at its corporate headquarters March 6.

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Contacts

for Chicken of the Sea
Bob Ochsner or Collin Whitley
714-881-2300 / 949-233-0984 (mobile)