LOS ANGELES--(BUSINESS WIRE)--Fullscreen, Inc., the media company powering the creation and sharing of video with the connected generation, has selected television and digital media veteran Ashley Kaplan as the company’s new Head of Content. Kaplan brings her knowledge and expertise in content creation, development, production and content partnerships for traditional and online media to the company’s leadership bench. At Fullscreen, Kaplan will be charged with overseeing the ongoing production and development of premium content with talent and brands.
After years of producing both award-winning television programming and digital, short-form content, Kaplan was sought out by CEO, George Strompolos, to head up and build out Fullscreen’s original content division and production capabilities. “The connected generation prefers streaming video to traditional programming, ” said Strompolos. “We’re continuing to witness increased viewership across our network online and on across mobile devices - from 9% to more than 40% over the past two years - and Ashley is the perfect person to capitalize on this growing audience through the creation of stories that these new viewers can shape, influence and personally engage with.”
Kaplan’s passion for short-form digital content began in 2005 when she served as a producer at Current TV. She later went on to create a vast library of content at Viacom websites. Notably, Kaplan helped launch the digital content department for Logo (a Viacom property), and produced the first online original series for the channel.
“The conventions of storytelling are changing,” said Kaplan. “The younger generation craves media that is drastically different from what traditional television programming offers. They want personalized content that is available across devices at a moment’s notice. Fullscreen embraces these new conventions and offered me the perfect environment to create premium content with and for this generation.”
Kaplan joins the company after serving as Vice President of Digital Content and Strategy for the Magical Elves production company, where she oversaw the development, production and content partnerships for all media adjacent to the company’s television properties. Her work included the Emmy award-winning series, Last Chance Kitchen, which ranked as the highest viewed web series in Comcast history. Kaplan was also responsible for the development and production of various original branded entertainment projects and spearheaded the launch of the Elves’ Latin programming division.
To learn more about Fullscreen visit: fullscreen.net
Fullscreen is a media company powering the creation and sharing of video with the connected generation. Artists, creators and the world’s leading brands benefit from Fullscreen’s technology products and premium services to entertain and engage audiences. Three hundred million subscribers generate more than three billion video views across the Fullscreen’s global network each month. Headquartered in Los Angeles, the company was founded in January 2011 by CEO George Strompolos, a co-creator of the original YouTube Partner Program. Fullscreen’s network includes top creative talent, including: The Fine Brothers, filmmaker Devin Super Tramp, super-group O2L and recording artist Lindsey Stirling. Please visit: fullscreen.net for additional information.