LONDON--(BUSINESS WIRE)--Visual IQ, the leading cross channel marketing attribution software provider, today announced that Executive Director, Adit Abhyankar, will lead a roundtable debate entitled Come Data With Me at The Drum’s Digital Convergence conference at 11am on Wednesday 12th March 2014. The event is being held at America Square Conference Centre, London.
During the roundtable, Abhyankar will invite attendees to defend and challenge how they make and optimise their marketing decisions. The session will explore big data fact and fiction and will demonstrate ways of harnessing its full potential in today’s complex, multi-channel marketing environment.
Attendees will discuss:
- How different choices of measurement methodology can affect and potentially bias marketing decision-making
- How to distinguish between channels that harvest demand and those that create demand
- Best practices for the optimisation of omni-channel performance
- How to make the leap from data analysis to optimisation
- Which factors inhibit companies from obtaining value from big data
The Drum’s Digital Convergence conference will feature a select group of leading edge marketers who will examine how the convergence of marketing silos is affecting how consumers make purchasing decisions and the implications this has for marketers promoting their brands.
To find out more, or to request a place to attend, please visit the Digital Convergence website at www.thedrum.com/digitalconvergence.
About Visual IQ
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 and 2014 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.