Crest 3D White® Introduces Newest Addition to the Whitestrips Collection

New Crest 3D White® Whitestrips Luxe Supreme FlexFit Provide 30% More Coverage for a Superior Whitening Experience

CINCINNATI--()--Introducing Crest 3D White® Whitestrips Luxe Supreme FlexFit, the latest innovative addition to the Crest 3D White Whitestrips family. Crest 3D White® Whitestrips Luxe Supreme FlexFit will allow consumers the chance to achieve a brilliant white smile for all of life’s special occasions. These new Whitestrips are the best-fitting Whitestrips yet, and provide 30% more whitening coverage to custom fit each individual’s unique smile.

Crest 3D White Whitestrips’ new FlexFit technology allows the Whitestrips to stretch around the smile for better coverage and easier application. Additionally, it provides a strong grip for a comfortable and easy whitening experience, whitening as well as a $500 in-office professional treatment* for a brilliant white smile from any angle.

“Crest 3D White® is committed to providing the best-in-class when it comes to innovative products,” said Doreen Bayliff, Vice President, P&G North America Oral Care. “The new Crest 3D White® Whitestrips Luxe Supreme FlexFit provide our best whitening yet, and deliver even more coverage and a customized fit for everyone’s unique smile.”

In July, Crest 3D White® announced its first ever global partnership with multi-platinum artist and two time GRAMMY award-winning star, Shakira. An ambassador that embodies a dazzling white multi-dimensional smile, Shakira will represent the brand globally including all the Crest 3D White® Whitestrips.

Suggested retail for the new Crest 3D White® Whitestrips is $64.99 and can be found in drugstores, mass retailers nationwide and on www.3DWhite.com. For more information on Crest 3D White®, visit www.3DWhite.com and check out www.Facebook.com/CrestWhitestrips.

*vs. Laser

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contacts

MSL Group
Kellie McGettigan, 646-500-7832
Kellie.McGettigan@mslgroup.com
or
Jessica Spano, 646-500-7654
Jessica.Spano@mslgroup.com

New Crest 3D White® Whitestrips Luxe Supreme FlexFit Provide 30% More Coverage for a Superior Whitening Experience (Photo: Business Wire)

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Release Summary

Crest 3D White® Introduces Newest Addition to the Whitestrips Collection. New Crest 3D White® Whitestrips Luxe Supreme FlexFit Provide 30% More Coverage for a Superior Whitening Experience

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Contacts

MSL Group
Kellie McGettigan, 646-500-7832
Kellie.McGettigan@mslgroup.com
or
Jessica Spano, 646-500-7654
Jessica.Spano@mslgroup.com