IDG Consumer & SMB Expands Tech Lifestyle Portfolio with Launch of Greenbot.com

Focused on Android Ecosystem, Greenbot.com Targets Users of World’s Most Popular and Fastest Growing Operating System

SAN FRANCISCO--()--IDG Consumer & SMB, home to tech lifestyle brands Macworld, PCWorld and TechHive, announced today the launch of Greenbot. Focused on all things Android, Greenbot is well positioned to become the premier resource for Android system hardware and apps advice.

“Our mission is to become the number one site for tips on untangling new Android features,” said Greenbot’s Editor-in-Chief Jon Phillips. “We will provide careful analysis of the news of the day, along with productivity-boosting tips and sensible product reviews. Greenbot will appeal to passionate, enthusiastic Android users who are looking for more sophisticated content than what’s available on most niche Android sites.”

Renowned for its editorial quality in the tech lifestyle category, IDG Consumer & SMB has a successful history of creating brands that reach audiences committed to a single platform. With seven million monthly unique visitors, Macworld.com reaches a passionate community focused on the pivotal role the Apple eco-system plays at home and in business. PCWorld.com’s ability to reach 12 million monthly unique visitors lies in the site’s innate ability to keep ahead of the evolving needs of tech buyers. With the launch Greenbot, IDG Consumer & SMB extends this expertise to all major operating systems.

“Android has the largest user base and is the fastest growing of all operating systems,” said IDG Consumer & SMB President Bob Melk. “Our new Greenbot site will capitalize on the huge opportunity presented by this platform and deliver to marketers an audience of loyal, savvy and engaged Android enthusiasts.”

About IDG Consumer & SMB
IDG Consumer & SMB produces leading tech media brands PCWorld®, Macworld®, TechHive® and Greenbot and offers innovative marketing services to technology vendors and consumer brands. Reaching a combined 20 million early adopters and tech influencers monthly, IDG Consumer &SMB’s brands cover the tech spectrum from PCs, laptops and printers to the newest mobile devices, wearable technologies and Apple products. Premium content can be found in print, apps, on responsive HTML5 websites for both mobile and desktop, and across the social Web.

Follow IDG Consumer & SMB on Twitter: @IDGCSMB

About International Data Group
International Data Group (IDG™) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications’ global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld®, Macworld®, Network World®, PCWorld®, TechHive® and Techworld®. IDG’s media network features 460 websites, 180 mobile sites and apps, and 200 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. The IDG TechNetwork represents more than 570 independent websites in an ad network and exchange complementary to IDG’s media brands.

With expertise in branding, lead generation and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

Contacts

IDG
Susanna Hinds, 617-239-7817
susanna_hinds@idg.com

Release Summary

IDG Consumer & SMB, home to tech lifestyle brands Macworld, PCWorld and TechHive, launches Greenbot.com for Android enthusiasts. Greenbot is the premier website for Android news, tips and reviews.

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Contacts

IDG
Susanna Hinds, 617-239-7817
susanna_hinds@idg.com