HotelAsia2014 Returns to Serve Booming Asian Hospitality Industry

FHA2014

SINGAPORE--()--Some of the world’s largest hotel chains are looking to Asia as their main focus for expansion in the coming years. Starwood Hotels and Resorts Worldwide has 153 pipeline projects in Asia, while InterContinental Hotels Group (IHG) plans to double its Southeast Asian presence, and Accor has planned for 45 percent of its 104,000 new rooms to be located in the Asia Pacific.

This growth coupled with more tourist arrivals, an increasing number of airlines and a vibrant F&B scene, is testament to the region’s ever expanding hospitality industry. The upcoming 19th edition of HotelAsia is well poised to serve this growing demand. The event is one of the region’s most anticipated international trade exhibition of hotel, restaurant and foodservice equipment, supplies and services. From food processing to cooking equipment, HotelAsia is the main event where buyers from all across Asia will gather to source for the latest food service products.

A gathering of key industry players

To be held from 8 – 11 April 2014 at the Singapore Expo, HotelAsia is highly anticipated among the region’s industry. Lured by the continued growing scale and success of the show, international industry leaders that will be exhibiting at the show include, Alto-Shaam, Bravo, Cambro Manufacturing Company, Eurochef, Greenfield World Trade, Henny Penny Corporation, Mastercool – Easybest, Middleby Xme SL, MSM Equipment Manufacturer, Pregel and Rational International AG.

HotelAsia will also see international participation in the form of group pavilions from countries/regions such as China, Germany, Italy (two pavilions), Portugal, Spain, Taiwan and USA. Each pavilion will showcase their country’s unique hospitality capabilities.

“We continuously develop our portfolio of exhibits in order to deliver the most comprehensive trade show for all buyers. We are very glad to receive such overwhelming support from the industry edition after edition, and strive to enhance the show experience for all,” comments Ms. Ting Siew Mui, Project Director of Lifestyle Events at Singapore Exhibition Services, organiser of HotelAsia2014.

“HotelAsia is a very well organised event and has major catering equipment and supplies exhibitors all under one roof. So far, I have placed orders for three container-loads of products from Kitchen Aid and am in talks with King Metal, a new contact from India,” comments Mr. Virat Tangkamolsuk, President & CEO, Seven Five Distributor Co Ltd, Thailand and buyer at HotelAsia2012.

Conferences and Competitions at HotelAsia2014

Hailing from all over the world, more than 40,000 industry attendees converge at the event every two years to not only source for products and services, but to also network and establish business partnerships, as well as gather latest knowledge from industry veterans.

The specialised show will feature conference highlights from industry heavyweights who are drivers of the food and hotel industries. The FHA International Conference this year has more than 90 speakers and will throw the focus on key issues currently affecting the industry, paramount among them is the manpower crunch and ways to ease it. In view of this, the conference will feature a plenary session and an in-depth master-class to provide the industry with practical solutions on how to deal with the manpower shortage.

Other topics that will be covered include managing hotel operations and revenue optimisation strategies; managing F&B operations and food concepts; latest technologies for the hotel and F&B food safety, covering latest food regulations and contamination detection methods and food product innovation and development.

The FHA Culinary Challenge (FCC) will see more than 850 chefs from all over the world battle it out in the Individual Challenge, Dream Team Challenge and Gourmet Team Challenge. Returning this year to the FCC is the National Team Challenge. Held once every four years, 10 national teams will compete, but only the top three will qualify for the Battle of the Lion, with one emerging victorious.

HotelAsia is one of the six speciality shows of Food&HotelAsia2014 (FHA2014) - Asia’s largest food and hospitality trade show that attracts visitors from more than 100 countries and regions.

HotelAsia2014 At A Glance

Show:

 

HotelAsia2014 – The 19th International Exhibition of Hotel, Restaurant and Foodservice Equipment, supplies and services (One of the six specialised events of FHA2014)

Date:

8 - 11 April 2014 (Tuesday – Friday)

Venue:

Halls 2 - 3, Singapore Expo

Opening Hours:

10:00am – 6:00pm (8 - 10 April, Tuesday – Thursday)

10:00am – 4:00pm (11 April, Friday)

Admission:

Business and trade professionals only

Exhibitor registration:

http://www.foodnhotelasia.com/index.php/to-exhibit/book-a-stand/

Official website:

www.hotel-asia.com

Important HotelAsia2014 contact information:

HotelAsia Exhibition: Jorinda Tan, jt@sesallworld.com; Fraser Hawkes, fhawkes@oesallworld.com (Worldwide Associate)

FHA International Conference: Winnie Koh, Winnie@sesallworld.com

Contacts

Singapore Exhibition Services Pte Ltd
June Seah, 6233 6632
PR Manager
june.seah@sesallworld.com
Patricia Yee, 6233 6637
PR Executive
patricia.yee@sesallworld.com

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Contacts

Singapore Exhibition Services Pte Ltd
June Seah, 6233 6632
PR Manager
june.seah@sesallworld.com
Patricia Yee, 6233 6637
PR Executive
patricia.yee@sesallworld.com