HARRISBURG, Pa.--(BUSINESS WIRE)--The thought leaders at integrated marketing firm Pavone knew they were onto something big. For years, the agency’s Food Trends report had increasingly attracted the avid interest of food and beverage marketers nationwide. That momentum – coupled with significant new client wins – has spurred the creation of quench® (www.quenchagency.com), an agency specializing exclusively in the food and beverage industry.
quench’s recent roster additions include StarKist®, Jarlsberg cheese, Rothbury Farms, Dr. McGillicuddy’s and Firefly Distillery brands. The new brands join existing clients D.G. Yuengling & Son, Turkey Hill Dairy, ORTEGA and others.
“Results. That’s what today’s brand managers and CMOs crave from their marketing partner,” said Michael Pavone, president & CEO of quench. “That’s why we created quench. It’s focused solely on the intricacies of the food and beverage market and a track record of gathering results for our clients. We’ve catalyzed innovation for Fortune 100 food companies; we’ve pioneered sector insights in our annual trends report; and we’re passionate about engaging food and beverage brands in modern media.”
quench’s strategy combines emergent media, including social, digital, mobile, native and interactive disciplines with brand and shopper marketing, public relations and traditional media. quench’s Food Trends will focus on changes in consumer preferences, shopper marketing insights and developments in innovation, demographic, technology and media consumption.
“StarKist was looking for an agency partner that not only understood the future of the category, but also understood what motivates consumers in today’s modern media environment,” said Michael Brookhart, director of marketing at StarKist. “The quench team really gets the intricacies of the food business and how to engage consumers. We’re excited to evolve the StarKist brand in 2014 and beyond.”
“The paradigm for building brand equity has forever changed,” added Michael Pavone. “quench has the expertise to ensure we navigate the future with a focus on relevancy.”
To learn more about quench, visit www.quenchagency.com.