SANTA MONICA, Calif.--(BUSINESS WIRE)--Demand Media, Inc. (NYSE: DMD), a leading content & media and domain name services company, announced today the expansion of its Content Solutions offering to include new custom content formats and enhanced publishing and distribution strategies. Select partners have collectively gained more than 14 million incremental unique visitors to their websites for a 86% year-over-year increase in their audiences1. As an extension of this early success, Demand Media is opening up access to its proven model for creating, publishing and optimizing the results of content marketing programs for brands, publishers and agencies.
Experian Consumer Services is one of the first brands to take advantage of Demand Media’s enhanced content platform. Demand Media’s solution included the creation of a range of formats designed to simplify complex topics for several Experian Consumer Services websites, including freecreditscore.com™ and Experian.com. Personal finance experts from the Demand Media Studios took the client’s marketing objectives and created a customized library of content that includes resource articles, blogs, tips, videos and infographics – everything from the “Dollars and Sense: Emergency Fund 101” infographic to the “Credit in 60 Seconds” video series featuring “How Can Your Credit Score Get Damaged?” Demand Media also advised on a distribution strategy that supported an integrated marketing plan with custom content that the client placed across its own website, YouTube channel and iPad app.
“Consumers are flooded with messages and information when they go online, and they are increasingly seeking a trusted resource they can turn to for content that helps them make important decisions about their everyday lives, especially about money and credit,” said Brian Hovis, vice president of digital marketing and acquisition for Experian Consumer Services. “Demand Media helped us be that resource by building an experience for our customers that gives them authoritative advice in a format that makes the information easy to absorb, delivered in the unique voice of our brand.”
“We see tremendous demand from brands for access to content that goes beyond the campaign,” said Matt Palmer, senior vice president and general manager of Demand Media Content Solutions. “We’ve heard our clients tell us they are looking for guidance on developing a comprehensive content strategy, and we believe our end-to-end solution is unmatched in the industry. We’re excited to partner with Experian Consumer Services – along with other brands, including Samsung and RadioShack – as some of our first clients to truly realize the power of marketing with our content for real life.”
Alongside its extensive text and video offering, Demand Media is introducing new content formats such as original photography, infographics and animated GIFs that are specifically designed for the visual web to help clients create more immediate and deeper connections with consumers. The Demand Media platform offers a full range of products and services that span the full spectrum of content marketing, from creating quality content at scale to advising on distribution and publishing strategies to reach a broader audience through a complement of channels, including owned websites, social media and mobile apps.
The platform makes it easy for brands, publishers and agencies to strategically employ content as part of a comprehensive marketing strategy to deliver the right information, in the right format, right when people want it most:
- Content Creation leverages data and editorial insight to understand the needs of the target audience and develops a variety of formats that are easily and quickly consumed.
- Demand Studios employs a network of thousands of expert contributors, with proven credentials in 22 topic areas, who are social influencers in their fields.
- Analytics track and measure client objectives to optimize content across formats and devices.
- Distribution & Publishing Strategies provide advice on how to reach audiences through a complement of channels, all based on best practices gleaned from publishing content and managing sites for select partners.
See highlights of the content created for Experian Consumer Services: http://contentsolutions.demandstudios.com/work/experian/
For more information on Content Solutions, visit http://contentsolutions.demandstudios.com/
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a leading digital content & media and domain name services company that informs and entertains one of the internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers, individuals and businesses to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit www.demandmedia.com.
Experian Consumer Services
The Experian Consumer Services division provides credit monitoring and other informational products, such as identity protection, to millions of consumers via the Internet. The organization enables consumers to monitor their credit reports online, check their credit scores and protect against identity theft. Its products include Experian Credit TrackerSM and ProtectMyID®. Experian Consumer Services has established integrated, cobranded partnerships with leading online financial destinations that provide consumers with a broad range of comprehensive online financial products and information essential to managing one's financial life. For more information, visit http://www.experian.com.
Cautionary Information Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. All statements other than statements of historical facts contained in this press release, including statements regarding our business strategy and plans and our objectives for future operations, are forward-looking statements. Statements containing words such as may, believe, anticipate, expect, intend, plan, project, predict and estimate or similar expressions constitute forward-looking statements. Forward-looking statements involve various risks and uncertainties and statements regarding Demand Media’s future financial performance are based on current expectations, estimates and projections about our industry, financial condition, operating performance and results of operations, including certain assumptions related thereto. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Information about potential factors that could affect our operating and financial results are contained in our annual report on Form 10-K for the fiscal year ending December 31, 2012 filed with the Securities and Exchange Commission (http://www.sec.gov) on March 5, 2013, as such factors may be updated in our quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, including, without limitation, information under the captions Risk Factors and Management's Discussion and Analysis of Financial Condition and Results of Operations. We do not intend to revise or update the information set forth in this press release, except as required by law, and may not provide this type of information in the future.
1 Demand Media internal data comparing Q1 2013 to Q2 2014