Earnest Eats Expands Line of Hot & Fit Cereals with New Gluten-Free Superfood Blueberry Chia Flavor

Satisfying New Variety Livens up Breakfast with the Nutritional Power of Superfood Grains and Chia

Natural Products Expo West 2014

SOLANA BEACH, Calif.--()--Earnest Eats, creator of whole food happiness, has expanded its line of Hot & Fit Cereals with the addition of new Superfood Blueberry Chia. Featuring a one-of-a-kind trio of superfood grains including whole oats, amaranth and quinoa, Superfood Blueberry Chia boasts the same powerhouse nutrition as the original Non-GMO Project Verified Hot & Fit Cereals, but offers consumers a gluten-free, superfood-packed hot cereal with antioxidant-rich blueberries and chia seeds. Superfood Blueberry Chia Hot & Fit Cereal will launch at Expo West with samples available at booth number 3784 in Hall D.

“In response to many of our fans’ requests, we made our Superfood Blueberry Chia our first gluten-free offering, for a delicious and healthy breakfast that’s easier for those avoiding wheat and gluten,” said Andrew Aussie, president and founder of Earnest Eats. “That being said, made with sweet blueberries and chia, this delicious combination doesn’t sacrifice any flavor and packs the nutritional punch of our superfood grain blend of oats, quinoa and amaranth, for an amazing way to get any day off to a great start.”

The Superfood Blueberry Chia along with the other Non-GMO Project Verified Earnest Eats Hot & Fit Cereals, is a nutritional powerhouse that enriches and energizes busy mornings with satisfying superfood grains, which have been cultivated for centuries because of their superior protein, fiber and phytonutrient properties. The superfood grains are blended with other whole-food ingredients from around the globe, like dark cocoa, matcha green tea, mango, blueberries and pepitas. Earnest Eats Hot & Fit Cereals are now available in four flavor blends including:

  • New: Superfood Blueberry Chia
  • American Blend: Cranberries + Almonds + Flax
  • Mayan Blend: Cocoa + Pumpkin Seeds + Cashews
  • Asia Blend: Mango + Green Tea

Satisfying and hearty hot cereals that take the “blah” out of old-fashioned oatmeal, Earnest Eats Hot & Fit Cereals are easy to prepare and take only three to four minutes when mixed with boiling water and covered or microwaved. Each serving of the natural, vegan and wheat-free hot cereals contains about 6g protein, 5g of fiber and 180 calories. The suggested retail of the Superfood Blueberry Chia 12.6 oz. Eco-Bag is $4.99 - $6.49 and $4.99 - $6.49 for the 14 oz. canisters.

The single serve cups of cereal are lightly sweetened with non-GMO pure cane sugar and are the perfect on-the-go breakfast, with about only half the sugars of other hot cereal cups and containing about 8-9g protein, 7g of fiber and 250-280 calories. The suggested retail price for the hot cereal cups ranges from $2.50-$3.50.

Earnest Eats Hot & Fit Cereals can be found at natural food stores nationwide in the hot cereal aisle, including select Costco locations, Whole Foods Markets, Wegman’s, Raley’s, The Fresh Market, Earth Fare and Albertsons Southern California in 2.35 oz. single-serve hot cereal cups, 14 oz. multi-serve and our new 12.6 oz. Eco-bag (Superfood Blueberry Chia only). The products can also be found at select coffeehouses, natural foods retailers and online at Amazon.com and EarnestEats.com. For more information, please visit www.earnesteats.com.

About Earnest Eats

Earnest Eats was founded in 2006 by Andrew Aussie, who previously served as senior vice president of marketing at Kashi Company, Mark Oliver, a branding expert and organic gardener with vast experience in the food industry, and Mark Mandel, a sales expert who previously served at both the Kashi Company and Hain-Celestial Group. Earnest Eats is dedicated to being earnest, creating whole food happiness in two ways, with delicious foods made with superfood ingredients that make you feel great, and by supporting worthy causes like the International Rescue Committee that also make you feel great by doing good. Please visit www.earnesteats.com or the company’s Facebook Page at www.facebook.com/earnesteats.

Contacts

Rachel Kay Public Relations
Madeleine Hennessy
877-975-3423, ext. 4
madeleine@rkpr.net

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Contacts

Rachel Kay Public Relations
Madeleine Hennessy
877-975-3423, ext. 4
madeleine@rkpr.net