FREMONT, Neb.--(BUSINESS WIRE)--Inspired by the farm-to-table movement, Innova, a pioneer in the natural pet food industry, announced the launch of Nature’s Table, a new line of premium grain-free, natural recipes that bring the farm to your pet’s bowl. Ranked by the Dog Food Advisor with a top five-star rating, Innova Nature’s Table recipes each start with high-quality proteins like farm-raised chicken, cold water salmon or ranch-raised bison and include fresh fruits & vegetables like apples and carrots from trusted sources, so people can feel confident about the ingredients they are serving their pets.
“We know that our consumers care about high-quality, farm-grown ingredients that benefit their pets’ natural lifestyle,” said Dan Jackson, marketing director at Innova. “In fact, Innova was the first brand to create a grain-free product and Nature’s Table recipes continue to follow this movement. By eliminating gluten, grains and white potato and using healthy carbohydrates like lentils and peas, similar to the way so many of us eat, we are proud to continue to provide pet parents with the ability to feed their pets natural products.”
Innova Nature’s Table recipes were formulated with more than 20 years of experience by the brands very own veterinarians and nutritionists. The ingredients work together to help foster a natural diet for pets, and pet parents will never find chicken by-product meal*, fillers, wheat, corn, soy, artificial preservatives, artificial colors or artificial flavors in Nature’s Table recipes.
“We want consumers to feel good about the food they feed their pets,” said Kari Liu, senior scientist in formulation and diet design. “Each ingredient found in Nature’s Table recipes serve a specific purpose, like high-quality animal proteins for lean muscle mass, omega fatty acids for a shiny coat, healthy carbohydrates like lentils and peas for sustained energy, and nourishing antioxidants like vitamin E to help promote a healthy immune system.”
The high-quality ingredients found in Innova Nature’s Table are grown and raised by trusted partners, such as the carefully harvested apples from places like Evans Fruit Orchards in Washington State. To see how Innova Nature’s Table uses handpicked apples in its recipes, watch the sourcing video.
Dog owners can choose from five nutritious dry recipes and two treat recipes:
- Grain Free Farm-Raised Chicken & Savory Turkey Recipe Adult Dog Food
- Grain Free Cold Water Salmon & Wild Herring Recipe Adult Dog Food
- Grain Free Ranch-Raised Beef & Red Lentils Recipe Adult Dog Food
- Grain Free Adult Dog Food with Ranch-Raised Bison & Green Lentils
- Grain Free Adult Dog Food with Pasture-Raised Venison & Split Peas
- Grain Free Farm-Raised Chicken Recipe Dog Treats
- Grain Free Ranch-Raised Beef & Garden Peas Recipe Dog Treats
Cat owners will have two nutritious dry recipes and one treat recipe to choose from:
- Grain Free Farm-Raised Chicken & Tender Turkey Recipe Adult Cat Food
- Grain Free Cold Water Salmon & Peas Recipe Adult Cat Food
- Grain Free Cold Water Salmon & Savory Chicken Recipe Cat Treats
Founded on the philosophy that whole, natural and fresh ingredients are better for pets, Innova originated from a deep commitment to improve the lives of pets through superior nutrition. As a leader in holistic pet products, Innova dog and cat foods and treats are made with natural ingredients, including high-quality proteins and wholesome fruits and vegetables for optimal health at every life stage.
About Natura Pet Products
Natura Pet Products is recognized as a trusted name behind natural and holistic pet foods and treats. Founded on more than 20 years ago by John and Ann Rademakers and Peter Atkins, Natura is dedicated to providing the best natural nutrition. Natura is committed to making premium pet foods and treats based on nutritional science and high-quality ingredients, combined with trusted manufacturing processes, for complete pet health. Lines include: Innova®, California Natural®, EVO®, HealthWise® and Mother Nature®. To learn more about Natura Pet Products or for in-depth pet nutrition information, please call 800-532-7261 or visit www.NaturaPet.com.
*Official Feed Terms, AAFCO