SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics, Inc. (NYSE: QUAD), is strengthening its market leading direct marketing platform with a multimillion-dollar expansion of its East Coast commingling center in Westampton, N.J. The expansion includes six new state-of-the-art letter sorters housed in newly leased space that will enhance clients’ postal savings opportunities and mail delivery efficiencies.
“Given the recent exigent postal rate increase, marketers are more pressured than ever to find solutions to offset their total cost of production and distribution without having to cut into important sales and revenue-generation activities such as prospecting,” said Steve Jaeger, President of Direct Marketing for Quad/Graphics. “Direct mail remains one of the most effective channels for engaging consumers and driving response and our expanded commingling platform helps marketers optimize delivery of this powerful print channel to achieve their business goals.”
The commingling process merges individual letter-size mail pieces from multiple clients into a single mailstream that qualifies for U.S. Postal Service presort discounts and dropship savings. The process appends mail pieces with an Intelligent Mail (IMb) barcode to qualify for the most advantageous postage rates while also giving marketers the ability to track their campaigns at the per-piece level. Quad/Graphics’ massive commingling volumes drive the greatest possible postal savings while speeding in-home delivery predictably and efficiently.
“Commingling makes sense for our clients,” Jaeger added. “Mailers who wouldn’t qualify for reduced postage because of the size of their mail file can realize sizable savings when part of our multi-million-piece pool.”
Quad/Graphics opened its East Coast commingling center in April 2013. To date, the center has been located within the company’s state-of-the-art direct mail production facility in Westampton, N.J. The new center – a five-minute drive from the existing direct mail production facility – will start up in April 2014 and is expected to be fully operational in the third quarter.
Quad/Graphics’ East Coast commingling center is complemented by a Midwest commingling center in New Berlin, Wis., just west of Milwaukee.
This press release contains certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements regarding, among other things, our current expectations about the Company’s future results, financial condition, revenue, earnings, free cash flow, margins, objectives, goals, strategies, beliefs, intentions, plans, estimates, prospects, projections and outlook of the Company and can generally be identified by the use of words or phrases such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “plan,” “foresee,” “project,” “believe,” “continue,” or the negatives of these terms, variations on them and other similar expressions. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results to be materially different from those expressed in or implied by such forward-looking statements. Forward-looking statements are based largely on Quad/Graphics’ expectations and judgments and are subject to a number of risks and uncertainties, many of which are unforeseeable and beyond our control. The factors that could cause actual results to materially differ include, among others, the risks identified in Quad/Graphics most recent Annual Report on Form 10-K, as such may be amended or supplemented by subsequent Quarterly Reports on Form 10-Q or other reports filed with the Securities and Exchange Commission. Except as required by the federal securities laws, Quad/Graphics undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.