“One Samsung” Debuts during Oscars with Celebration of Technology

New Campaign Showcases Product Innovation and Power of Samsung Screens Across Ecosystem of Products

DALLAS--()--Samsung Electronics America, Inc. and Samsung Telecommunications America, LLC., today announced “One Samsung” will launch on Sunday, March 2 during the Oscars television broadcast. The marketing campaign will feature new television ads along with digital extensions and on-site presence during the awards ceremony to pay tribute to how consumers use technology in their lives.

The highlight of the campaign is the creative ads featuring Samsung’s portfolio of products including the recently announced Galaxy Note® Pro, Galaxy S® 5, Samsung Gear™ 2, Samsung Gear™ Fit and the world’s first curved UHD TV. The simple relatable phrase, “You Need to See This,” is carried throughout the ads, and the series of films are centered around celebrating life’s incredible moments experienced through technology. Additional ads showcase the innovative features that distinguish Samsung’s recently announced products and their powerful screens.

“From our TVs, to smartphones, tablets, and wearable devices – Samsung is continually first to market with new technology that helps our consumers live better lives in today’s world,” said Todd Pendleton, Chief Marketing Officer of Samsung Telecommunications America. “This campaign celebrates the incredible things that happen with Samsung products.”

The TV spots will launch during Samsung’s more than 5 minutes of air time on Sunday’s award show on ABC. The creative will also appear in digital ads and promotion through social media channels. Following Sunday’s airings, the ads will run nationally on major networks, cable and online.

Samsung, Galaxy, Galaxy S, Galaxy Note and Samsung Gear are all registered trademarks of Samsung Electronics Co., Ltd.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S. and America’s fastest growing home appliance brand. To discover more of the award-winning products you love with Samsung, please visit www.samsung.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America. For more information, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

Contacts

PMK*BNC for Samsung Mobile
Britta Franson, 310-402-9754
britta.franson@pmkbnc.com

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Contacts

PMK*BNC for Samsung Mobile
Britta Franson, 310-402-9754
britta.franson@pmkbnc.com