AHLEN, Germany--(BUSINESS WIRE)--The international cosmetics and dietary supplement company, LR Health & Beauty Systems GmbH records a successful financial year 2013. With a growth in turnover of three percent to a worldwide total of EUR 235 million, LR began 2014 with a very efficient profit development. The company sale to the finance syndicate Quadriga Capital and Bregal Capital, was a further positive signal for expansion, growth and investment.
“Despite the difficult market environment especially in Europe, LR has developed positively in 2013 and also set the course for future growth. For LR, future growth means consistent support of emerging markets such as Russia, Kazakhstan, France and Turkey and entering new markets for which LR is currently preparing. An example for this is the successful launch of the subsidiary in the Ukraine in 2013. Furthermore, we increasingly focus on online applications, e-commerce, social media and market development. This is accompanied by the extension of our product range and growth-oriented investments, e.g. in the employment of numerous employees and in advanced training. We also invest in the infrastructure required for this. For example, we just invested a sum of EUR 1 million in the new research and development centre at the German headquarters in Ahlen. All of these measures are part of a long-term growth offensive which we started together with our new investors in early 2013", summarised Dr. Jens M. Abend, CEO and Company Spokesman of LR. Germany remains the strongest domestic market of LR. Here, the company is the market leader in its segment. "We have to maintain and strengthen our position. In 2014, we will set further milestones and show strong commitment", emphasised Dr. Jens M. Abend.
Numerous marketing campaigns and product highlights
2013 was dominated by comprehensive national and international marketing campaigns: the highlight was the first global annual ball in Berlin, the "Global Leader Convention". LR was also able to engage the international top model Karolina Kurkova as "celebrity". Her new fragrance attracted special attention and already ranges among the top-selling products for women. The Brain & Body Performance Drink "Mind Master" is the uncontested highlight in the dietary supplement segment. After the launch of this market innovation in April 2013, more than one million bottles have been sold. The basis for the development of "Mind Master" is a scientific study cooperatively conducted with Professor Bergmann, Berlin Charité, which has already been published in the renowned magazine "Orthomolecular Medicine and Nutrition".
In the two core segments cosmetics and dietary supplements, the body care product range significantly contributed to an increase in the cosmetics segment with seven percent compared to the previous year; "LR Colours" recorded a plus of six percent. Aloe Vera drinking gels continue to be the top seller in the dietary supplement range. Aloe Vera remains the strongest brand in the care product range with an increase in turnover by ten percent vs. 2012.
LR Health & Beauty Systems
LR Health & Beauty Systems GmbH, one of Europe's leading direct sales enterprises for cosmetics and dietary supplements, employs over 1,000 staff. LR is represented in around 30 countries and is one of the leading global players in the industry with its hundreds of thousands of sales partners and customers. Its pillars of success include, for example, German quality products, a unique car plan, a fair and transparent bonus plan as well as the cooperation with celebrities like Bruce Willis, Emma Heming-Willis, Karolina Kurkova and Heidi Klum. The company, which has been successfully established on the market for almost 30 years now, attaches particular importance to educating and training managers at its own academy. Dr. Jens M. Abend is CEO and Company Spokesman of LR. LR is also a member of the following associations: Verband der Vertriebsfirmen Kosmetischer Erzeugnisse e.V. (VKE) [German cosmetics distributors and marketing association], Bundesverband deutscher Industrie- und Handelsunternehmen für Arzneimittel, Reformwaren, Nahrungsergänzungsmittel und Körperpflegemittel e.V. (BDHI) [Association of German industrial and trading firms for pharmaceuticals, health care products, food supplements and personal hygiene products], Industrieverband Körperpflege und Waschmittel (IKW) [German Cosmetic, Toiletry, Perfumery and Detergent Association], Bundesverband Direktvertrieb Deutschland (BDD) [German Association of Direct Sales], European direct sales association (SELDIA).