A Great Night’s Sleep Starts in the Laundry Room with the New Sweet Dreams Collection®

New fabric care regimen helps our 24/7 world “Tuck In. and Turn Off.”

CINCINNATI--()--Procter & Gamble (NYSE:PG) is supporting the National Sleep Foundation’s Sleep Awareness WeekTM 2014 with the launch of its newest fabric care regimen, the Sweet Dreams Collection. The line of products is formulated with ingredients to clean, soften and freshen all your bedtime fabrics, from your linens to your pajamas, to help create an ideal sleep environment to help consumers relax in order to fall asleep. The regimen, all of which are official products of the National Sleep Foundation (NSF), includes: Tide® plus a touch of Downy™ Sweet Dreams™, Downy® UNSTOPABLES® Dreams™, Downy Infusions® Sweet Dreams™ and Bounce® Sweet Dreams™.

In today’s 24/7 world, people are often going right up until they have to get to bed—leaving them unable to turn off their minds. This is particularly true when it comes to the Hispanic community – according to a recent poll from the NSF, Hispanics are most likely to say they are kept awake by financial, employment, personal relationship and/or health-related concerns1. P&G is partnering with two such sufferers, celebrity physician and wellness expert, Dr. Ian Smith and lifestyle expert and busy mom, Jeannette Kaplun. Both can personally attest to this issue, as well as how great sleep can actually start in the laundry room with the use of the Sweet Dreams Collection on bedtime fabrics.

“It’s hard to unwind and turn off your mind at the end of the day, especially when technology like laptops and smartphones are so readily accessible and easy to use in bed,” said Dr. Smith. “In fact, the use of electronics before bedtime is one of the biggest issues doctors notice in patients who struggle to relax in order to fall asleep. That’s why I recommend patients start with simple solutions I’ve tried myself, like turning off electronics at least 30 minutes before bedtime and creating an ideal sleep environment including washing linens and pajamas in the Sweet Dreams Collection.”

Often people jump to drastic measures to help with their sleep issues. However, according to a survey conducted by Healthcare Research & Analytics (HRA), 100 percent of doctors agree that an appropriate sleeping environment is critical to aid a person’s ability to relax so they can fall asleep.2 What’s more is that half of physicians would recommend their patients use clean, lavender scented bedtime fabrics as a way to help them relax so they can fall asleep.3 With the launch of the Sweet Dreams Collection, everyone has the opportunity to create an ideal sleep environment so they can tuck in and turn off.

“As a busy mom and career woman, I can relate to this message on the importance of quality sleep. With all the daily responsibilities, my schedule can get a little chaotic, leaving my mind racing and sorting through my endless to-do list when it’s time to go to bed at night,” said Jeannette Kaplun. “When I take time to power down and create a soothing sleep environment, including sheets washed in the Sweet Dreams Collection which provides a relaxing lavender scent, I can easily relax before bed so I can get a great night sleep and wake up ready to take on another busy day.”

“Tuck In. Turn Off.” Pledge

With Daylight Saving Time approaching and an extra hour of sunlight ahead, many may experience increased trouble falling asleep. This is all the more reason for people to begin their bedtime routines in the laundry room and to take the “Tuck In. Turn Off.” Pledge.

Many people are aware of the benefits of sleep, but with a variety of distractions, it can be difficult for people to relax in order for them to fall asleep. In fact, the HRA survey found that 57 percent of doctors reported one of their patients’ biggest hindrances to falling asleep is engaging in electronics such as phones, computers, iPads and television too close to bedtime.4 This is particularly true of Hispanics – a poll by the NSF showed that 72 percent of Hispanics reported watching TV within one hour of going to bed.5

The “Tuck In. Turn Off.” Pledge aims to combat this by encouraging people to turn off their technology at least 30 minutes before bedtime and tuck in to clean fabrics infused with the soothing scent and softness of the Sweet Dreams Collection. The pledge can be taken online by visiting www.TuckInTurnOff.com.

“Tuck In. Turn Off.” Tour

The Sweet Dreams Collection is joining forces with Dr. Ian Smith and Jeannette Kaplun to transform

high-trafficked areas from coast to coast. Attendees will receive tips on how to relax so they can fall asleep including how to create a relaxing sleep environment with the Sweet Dreams Collection.

On Tuesday, February 25th the Sweet Dreams Collection will help New York City–the ‘city that never sleeps’– tuck in for the night, in Grand Central’s Vanderbilt Hall, between 9am and 6pm EST. Experts, including Dr. Ian Smith, will stop by to talk about the Sweet Dreams Collection benefits, interact with attendees and introduce them the “Tuck In. Turn Off.” Pledge.

On Friday, March 7th the “Tuck in. Turn Off.” Tour will travel to Los Angeles to put the ‘city of dreams’ to bed. The west coast “Tuck In. Turn Off.” event will take place between 9am and 6pm PST at The Grove. Similar to the New York event, experts will be on hand to discuss how to get a better night’s sleep with the Sweet Dreams Collection.

The Sweet Dreams Collection

  • Tide® plus a touch of Downy™ Sweet Dreams™: Perfect for sheets, pajamas, and other nighttime fabrics, Tide works to clean fabrics from things you can see, like dirt—to things you can't see, like perspiration
    • Tide plus A touch of Downy Sweet Dreams is available nation-wide for a suggested retail price of $13.99 for a 48-load bottle. Pricing is the sole discretion of the retailer.
  • Downy® UNSTOPABLES® Dreams™: An in-wash scent booster that allows consumers to control the amount of lavender scent added to each laundry load. The relaxing lavender scent will last 12 weeks in storage, ensure your bedtime fabrics can always be ready for bedtime.
    • Downy UNSTOPABLES Sweet Dreams is available nation-wide for a suggested retail price of $6.99. Pricing is the sole discretion of the retailer.
  • Downy Infusions® Sweet Dreams™: SilkTouch™ infuses fabrics with a silky softness that makes your everyday fabrics (and you) feel fabulous
    • Downy Infusions Sweet Dreams is available nation-wide for a suggested retail price of $4.99-$5.99 for 40 loads. Pricing is the sole discretion of the retailer.
  • Bounce® Sweet Dreams™: Small but mighty— just toss one dryer sheet in the dryer to soften, freshen, control static, and help repel lint and hair on bedtime fabrics.
    • Bounce Sweet Dreams is available nation-wide for a suggested retail price of $4.89-5.99 for a 150-count box. Pricing is the sole discretion of the retailer.

About Tide

For over 65 years, Tide® has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers' diverse laundry needs, Tide offers its cleaning in a variety of products including Tide Pods®, Tide Total Care, Tide with Febreze Freshness, Tide Coldwater, Tide with a Touch of Downy, Tide VIVID White + Bright, Tide Boost, Tide High Efficiency and 2X Ultra Tide Liquid. For consumers' on-the-go stain removal needs, Tide to Go helps remove fresh food and drink stains on the spot. Visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions and more. You can become a fan on Facebook at www.facebook.com/Tide.

About Downy

Downy® offers a line of advanced fabric care conditioning products that helps keep clothes feeling soft and smelling fresh. Downy’s family of liquid fabric softener includes: Ultra Downy, Downy with Febreze® Fresh Scent, Downy Unstopables™ and Downy Infusions®. Downy also offers a variety of dryer sheets. For more information, please visit www.Downy.com.

About Bounce

Bounce® dryer sheets add softness and static reduction to fabrics in the dryer along with a wonderful fresh scent. Bounce dryer sheets are available in a variety of great scents: Fresh Linen, Outdoor Fresh Scent™, Spring Fresh, and Fresh Lavender. Bounce offerings also include Bounce with Febreze® Fresh Scent, non-scented Bounce Free™, Bounce Awakenings™, the Bounce Dryer Bar™ and the Bounce Free Dryer Bar™. The Bounce Dryer Bar™ and Bounce Free Dryer Bar™ provide freshness, softness and static control for about two or four months, depending on the size of the bar, frequency of use and dryer settings. For more information, visit www.BounceFresh.com.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About the National Sleep Foundation

The National Sleep Foundation is dedicated to improving health and well-being through sleep education and advocacy. It is well-known for its annual Sleep in America® poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, DC. Its membership includes researchers and clinicians focused on sleep medicine, health professionals, patients, families affected by drowsy driving and more than 900 healthcare facilities. www.sleepfoundation.org

1 National Sleep Foundation, 2010 Sleep in America Poll, http://www.sleepfoundation.org/article/press-release/poll-reveals-sleep-differences-among-ethnic-groups

2 Healthcare Research & Analytics. P&G Fabric Care Physicians Sleep Survey. Parsippany (NJ): Healthcare Research & Analytics; 2013 Oct 14. Accessed January 30, 2014.

3 Healthcare Research & Analytics. P&G Fabric Care Physicians Sleep Survey. Parsippany (NJ): Healthcare Research & Analytics; 2013 Oct 14. Accessed January 30, 2014.

4 Healthcare Research & Analytics. P&G Fabric Care Physicians Sleep Survey. Parsippany (NJ): Healthcare Research & Analytics; 2013 Oct 14. Accessed January 30, 2014.

5 National Sleep Foundation, 2010 Sleep in America Poll, http://www.sleepfoundation.org/article/press-release/poll-reveals-sleep-differences-among-ethnic-groups

Contacts

FleishmanHillard
Ivy Rueda Diederichs, 305-520-9025
ivy.rueda@fleishman.com
or
P&G
Anne Candido, 513-807-2407
candido.am@pg.com

In support of the National Sleep Foundation’s Sleep Awareness Week™ 2014, March 2-9, P&G Fabric Care is launching the Sweet Dreams Collection, including Tide® plus a touch of Downy™ Sweet Dreams™, Downy® UNSTOPABLES® Dreams™, Downy Infusions® Sweet Dreams™, and Bounce® Sweet Dreams™, which can transform your bedtime fabrics to help you relax so you can fall asleep. (Photo: Business Wire)

In support of the National Sleep Foundation’s Sleep Awareness Week™ 2014, March 2-9, P&G Fabric Care is launching the Sweet Dreams Collection, including Tide® plus a touch of Downy™ Sweet Dreams™, Downy® UNSTOPABLES® Dreams™, Downy Infusions® Sweet Dreams™, and Bounce® Sweet Dreams™, which can transform your bedtime fabrics to help you relax so you can fall asleep. (Photo: Business Wire)

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Release Summary

Procter & Gamble (NYSE:PG) is supporting the National Sleep Foundation’s Sleep Awareness Week(TM) 2014 with the launch of its newest fabric care regimen, the Sweet Dreams Collection.

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Contacts

FleishmanHillard
Ivy Rueda Diederichs, 305-520-9025
ivy.rueda@fleishman.com
or
P&G
Anne Candido, 513-807-2407
candido.am@pg.com