Amazing Grass Unveils New Green Superfoods with Functional Benefits

Leader in Green Superfoods Elevates Whole-Food Nutrition with Energy, Immunity, Protein and Fiber As well as Increased Bioavailability

Natural Products Expo West 2014

NEWPORT BEACH, Calif.--()--Amazing Grass™, the nation’s leading brand of plant-based, certified organic, whole-food green superfoods, has expanded its cornerstone Green SuperFood line and popular nutrition bars with the addition of eight new products. With a full dose of whole-food nutrition in each serving, Watermelon Energy Green SuperFood, Tangerine Immunity Green SuperFood and Raw Reserve Greens & Protein in Chocolate and Vanilla Spice powdered supplements are packed full of alkalizing greens and antioxidant-rich fruits, and are each designed to deliver an additional functional benefit, including energy, immunity and protein. For greens on-the-go, Amazing Grass has also released four new bars, including Green SuperFood Bars with Protein in Chocolate Cherry Almond and Café Mocha, as well as Green SuperFood Bars with Fiber in Lemon Coconut and Oatmeal Raisin. Samples and more information for the new products will be available at Natural Products Expo West, March 7-9, at the Amazing Grass booth, #2112.

In addition to the new products, Amazing Grass has unveiled a new grind for all its products that not only provides superior taste and mouth feel, but increases nutrient bioavailability. Amazing Grass’ new state-of-the-art grinding mill is uniquely located inside a frozen cave to ensure no loss of nutrients throughout the process, which provides consumers with complete absorption and digestion of all green superfoods.

“At Amazing Grass, we strive to be the leader in the functional supplements category by offering our consumers a wide variety of innovative, high-quality products in mouth-watering flavors and forms that fit their personal preferences,” said Todd Habermehl, co-founder of Amazing Grass. “These eight new products and improved grind continue to provide customers with a full-spectrum of green superfood nutrition that has added functional benefits to fit individual needs.”

Like all Amazing Grass Green SuperFood products, the four new powdered options are certified organic, non-GMO, raw, and dairy-, gluten- and soy-free. Each supplement offers an added functional benefit, including energy, immunity and protein.

  • Greens + Energy: Watermelon Energy Green SuperFood: Contains a full serving of Green SuperFood with the added benefit of 85 mg of plant-based caffeine per serving from organic Guayaki Yerba Mate and Matcha Green Tea in a light and refreshingly sweet melon flavor.
    • SRP – $29.99 (7.4 ounce canisters/30 servings); $21.99 (15 single-serve packets)
  • Greens + Immunity: Tangerine Immunity Green SuperFood: This tangy, citrus-flavored blend features Green SuperFood with the addition of powerful, immune-boosting antioxidants through 500 mg of Cordyceps, Reishi, Himematsutake, Shiitake, Maitake and Turkey Tail mushrooms, immune-boosting herbs, and 1,000 mg of vitamin C in each serving.
    • SRP – $29.99 (7.4 ounce canisters/30 servings); $21.99 (15 single-serve packets)
  • Greens + Protein: Raw Reserve Greens & Protein in Chocolate and Vanilla Spice: The new Greens & Protein line combines a full serving of the premium Raw Reserve blend, which includes broad-spectrum greens from the land, freshwater lakes and the sea, as well as 25 billion probiotics per serving guaranteed at time of consumption, with 14 grams of plant-based protein from organic quinoa, organic brown rice, organic pumpkin seeds and organic hemp seeds for complete nutrition in one convenient product.
    • SRP Chocolate – $39.99 (11.5 ounce canisters/10 servings); $39.99 (10 single-serve packets)
    • SRP Vanilla Spice – $39.99 (9.2 ounce canisters/10 servings); $39.99 (10 single-serve packets)

By popular demand, Amazing Grass has also released four new whole-food nutrition bars, offering greens on-the-go with functional protein and fiber.

  • Greens + Protein: Green SuperFood Bars with Protein in Chocolate Cherry Almond and Café Mocha: New to the Protein line, the Chocolate Cherry Almond and Café Mocha flavors provide green superfood nutrition and contain 10 and 12 grams of organic brown rice protein, respectively. Both bars are gluten-, dairy- and soy-free as well as vegan.
    • SRP – $35.88 (12 count box); $2.99 (single bar)
  • Greens + Fiber: Green SuperFood Bars with Fiber in Lemon Coconut and Oatmeal Raisin: The new Fiber line combines green superfoods with 5 grams of natural, plant-based fiber, providing consumers with a satisfying and healthful snack.
    • SRP – $29.99 (12 count box); $2.99 (single bar)

Amazing Grass products are available nationwide at major natural food retailers including Whole Foods, Vitamin Shoppe, GNC, Sprouts, and online at AmazingGrass.com, Amazon.com and more. For more information on Amazing Grass and its line of powdered supplements and energy bars, please visit amazinggrass.com.

About Amazing Grass

Amazing Grass was created in 2002 to help people connect health, nutrition and the environment to lead more active lives by achieving their full potential through better nutrition. For more than 50 years, its family farm in Kansas has perfected the growing, harvesting and dehydration of organic greens to ensure optimal nutrition. All Amazing Grass products are plant-based, certified organic, non-GMO, and made with real, whole-food ingredients. Amazing Grass is designed for people who want to cleanse and detoxify, do not get the recommended daily servings of fruits and vegetables, have digestive issues, and/or are vegan or consuming a vegetarian diet. Follow Amazing Grass via Facebook, Twitter and Pinterest.

Contacts

Rachel Kay Public Relations
Lindsay Albright
1-877-975-3423 ext. 3
Lindsay@RKPR.net

Release Summary

Amazing Grass™, the nation’s leading brand of plant-based, certified organic, whole-food green superfoods, has expanded its Green SuperFood line and popular nutrition bars with eight new products.

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Contacts

Rachel Kay Public Relations
Lindsay Albright
1-877-975-3423 ext. 3
Lindsay@RKPR.net