ALISO VIEJO, Calif.--(BUSINESS WIRE)--B3 Fit, Inc., creator of R.I.P.P.E.D., the hottest new workout system for total body fitness, has partnered with leading PR firm, GolinHarris, to promote its brand, fitness instructor education programs and the debut of its first home DVD.
Laguna Hills, CA - B3 Fit, Inc. has brought on the expert guidance of the consumer brands PR powerhouse GolinHarris to support the company’s rapid expansion into consumer markets, expanded product lines and growth in its fitness instructor education programs and group exercise class development.
“R.I.P.P.E.D.” stands for Resistance, Intervals, Power, Plyometrics, Endurance, and Diet and nutrition. Each segment focuses on one of these principles and features modifications and a tutorial demonstrating proper form and technique. Driven by an original music score, this is a complete toning, strengthening and cardiovascular workout for the whole body.
“It is always exciting to work with emerging companies such as B3Fit that offer beneficial solutions for consumers,” said Judy Johnson, president of GolinHarris’ Western region. “Creating awareness and purchase intent for brands is what we do--and the opportunity to promote this new offering in the health category where we have broad experience and passion feels like the perfect partnership.”
R.I.P.P.E.D. founders Terry and Tina Shorter have more than 25 years of combined fitness experience and are certified by the American Council on Exercise (ACE) and the Aerobics and Fitness Association of America (AFAA). Tina and Terry’s classes and instructor training are franchised to more than 8,000 fitness professionals across the country.
GolinHarris is a global strategic communications and public relations firm with 45 offices around the world. For more than 50 years, GolinHarris has helped build, shape and reinvigorate some of the greatest brands including McDonald’s, Unilever, Toyota and Nintendo of America. The firm is widely recognized for excellent client service and as one of the best agencies to work. The agency has been named 2013 Agency of the Year by numerous industry trades, including PRWeek, Holmes Report and PRNews. GolinHarris is a member of the Interpublic Group of Companies (NYSE: IPG). Additional information can be found at www.golinharris.com.