DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/ktbrtg/global_augmented) has announced the addition of the "Global Augmented Reality Market 2014-2018: Layar B.V, Mataio, Total Immersion & Wikitude Dominate the Industry" report to their offering.
One of the major drivers in the AR market is the increasing number of applications for augmented reality. Augmented reality is used in many sectors such as Defense, Education, Consumer Electronics, Industrial, and Healthcare. The increasing number of applications is expected to propel the growth of the Global Augmented Reality market during the forecast period.
The Global Telecommunication market is continuously upgrading the technology and protocols used for communication. While developed countries are switching from 3G to 4G networks, developing countries are switching from 2G to 3G networks. Such instances indicate the upgrading of the global telecommunication network, enabling vendors in the online software and application space to connect strongly with their target customers. Moreover, the introduction of customer-friendly mobile internet packages is further driving the demand for mobile internet applications such as augmented reality applications. Therefore, the rapid development of network infrastructure is a major trend that is expected to propel the growth of the Global Augmented Reality market.
Further, the report states that one of the key challenges in the market is the high cost of augmented reality products. Besides smartphones and tablets, other augmented reality devices such as HMDs and HUDs are very expensive. The high cost of these devices has led to low adoption in some of the high growth sectors such as Automotive and Consumer Electronics. Therefore, the high costs of such products pose a serious challenge to the growth of the Global Augmented Reality market.
The key vendors dominating this market space are:
- Layar B.V
- Metaio GmbH
- Total Immersion
- Wikitude GmbH
Other vendors mentioned in the report are:
- Qualcomm Inc.
- Zugara Inc.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Market Segmentation by Application
08. Market Segmentation by Technology
09. Market Segmentation by Product
10. Geographical Segmentation
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
19. Key Vendor Analysis
For more information visit http://www.researchandmarkets.com/research/ktbrtg/global_augmented