Research and Markets: Market Intelligence Report: Understanding Fast-Casual Restaurants and Their Customers

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/7mlx9z/market) has announced the addition of the "Market Intelligence Report: Understanding Fast-Casual Restaurants and Their Customers" report to their offering.

To successfully compete, operators require a strong understanding of the restaurant experience through the eyes of the customer. One in a series of segment-specific reports, Understanding Fast-Casual Restaurants and Their Consumers examines the demographic composition, behavior, and attitudes of fast-casual consumers.

The report is powered by Consumer Brand Metrics: Restaurants program, an ongoing comprehensive study that demonstrates how consumers rate the importance of roughly 60 attributes regarding food, service, atmosphere, value, convenience, reputation and more, as well as the performance of 23 leading fast-casual chains on these attributes.

From the viewpoint of manufacturers serving the foodservice industry, the fast-growing fast-casual segment includes important chain accounts and significant prospects. Insight into the behavior and attitudes of the end user can enable suppliers to create products and services that meet the needs of their key clients and to provide them with valuable competitive data.

For foodservice operators, the fast-casual restaurant segment represents both a strong set of competitors and a viable avenue of growth, even for quick-service and casual-dining operators. Knowing why and when users visit fast-casual eateries and how they perceive these chains can enhance menu development, marketing strategy and more.

Companies Mentioned

- Au Bon Pain

- Baja Fresh

- Boston Market

- Bruegger's Bagels

- Chipotle Mexican Grill

- Corner Bakery Cafe

- Einstein Bros. Bagels

- El Pollo Loco

- Firehouse Subs

- Five Guys Burgers and Fries

- Fuddruckers

- Jason's Deli

- Jimmy John's Gourmet Sandwich Shop

- McAlister's Deli

- Moe's Southwest Grill

- Noodles & Company

- Panda Express

- Panera Bread

- Pei Wei Asian Diner

- Qdoba Mexican Grill

- Rubio's

- Wingstop

- Zaxby's

For more information visit http://www.researchandmarkets.com/research/7mlx9z/market

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Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food and Beverage

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Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food and Beverage