SAN DIEGO--(BUSINESS WIRE)--Anametrix, the first cloud-based, real-time marketing analytics platform, today announced it has been named a finalist in the 2014 Digital Analytics Association Awards for Excellence. The DAA recognized Anametrix for News and Entertainment Media as one of the five finalists in the category of New Technology of the Year.
The fourth-annual DAA Awards for Excellence recognizes exceptional contributions from individuals and groups in digital analytics. The New Technology of the Year Award identifies a technology emerging to change the face of digital analytics through its impact on customers and competitors. The awards will be presented this year on March 18 at the Awards for Excellence Gala held in conjunction with the eMetrics Summit in San Francisco.
- Anametrix is recognized for New Technology of the Year for its real-time marketing analytics solution designed for the media industry. Anametrix for News and Entertainment Media enables marketers to consolidate and analyze data from print, broadcast, online, social and mobile properties.
- The cloud-based Anametrix solution delivers in-the-moment audience analytics from readers, viewers and listeners. At the same time, real-time information combined with in-depth reporting and analysis supports predictive and statistical modeling.
- The solution also reveals opportunities to optimize advertising, premium content and subscription revenue for media companies.
Pelin Thorogood, CEO of Anametrix
“We are honored to be a finalist in the DAA Awards of Excellence for Best New Technology with Anametrix for News and Entertainment Media. We’ve received extraordinary feedback from our media clients on how much more effectively they can see, analyze and act on their data as they engage with their readers, viewers and listeners in real time across online, social and mobile channels. Our cloud-based solution, specifically designed for the media vertical, takes the guesswork out of business decisions with real-time applied analytics.”
Mike Levin, DAA executive director
“The DAA Awards of Excellence give us an opportunity to recognize the ‘best and brightest’ individuals and groups in digital analytics. It is also our thanks to the exceptional groups and technologies that make our work easier and more impactful every day. A testament to their game-changing technology, Anametrix was selected by nearly 6,000 DAA members to be one of the five finalists in the New Technology of the Year Award category.”
Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com.
ABOUT DIGITAL ANALYTICS ASSOCIATION- AWARDS FOR EXCELLENCE
Now in its fourth year, the DAA Awards for Excellence recognize exceptional contributions in five awards categories: Digital Analytics Rising Star (individual); Practitioner of the Year (individual); Most Influential Industry Contributor (individual); New Technology of the Year (group); Most Influential Agency/Vendor (group). All nominations are sent to the nearly 6,000 DAA members who vote to select five finalists in each of the categories. The five finalists in each category are submitted to a panel of more than 30 judges who are experts in the digital analytics community. The New Technology of the Year Award recognizes a technology emerging to change the face of digital analytics through its impact on customers and competitors. The DAA believes the company that produced the technology deserves recognition for the game-changing way in which it operates.
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