CORRECTING and REPLACING Cibo Acquires HYDRANT, Award-Winning Customer Experience Agency

Integrated Brand Experience Agency Cibo Solidifies Long-Term Relationship with Celebrated Customer Experience Experts

CORRECTION…by Cibo

SAN FRANCISCO--()--Please replace the release dated February 19, 2014 with the following corrected version due to multiple revisions.

The corrected release reads:

CIBO ACQUIRES HYDRANT, AWARD-WINNING CUSTOMER EXPERIENCE AGENCY

Integrated Brand Experience Agency Cibo Solidifies Long-Term Relationship with Celebrated Customer Experience Experts

Integrated brand experience agency Cibo today announced the acquisition of HYDRANT, an established and award-winning customer experience agency based in San Francisco. The two companies will begin operating as one immediately, with HYDRANT being fully integrated into Cibo in the coming months.

The acquisition kicks off what promises to be a big year for Cibo, as the agency prepares to deliver $15 million in revenue across its offerings in brand advertising, digital marketing, application design and implementation. The acquisition of HYDRANT significantly strengthens that forecast, bringing the total number of Cibo employees to more than 45 and further solidifying the company’s growing reputation for providing highly effective integrated digital brand experiences to its clients.

“We are thrilled to welcome the multi-talented HYDRANT team to the Cibo family,” said Lu Lacourte, Co-Founder and CEO at Cibo. “Ever since our founding, we’ve had multiple opportunities to partner with them on projects for a wide variety of clients. HYDRANT’s staff will enhance the Cibo talent pool with expertise in every aspect of user experience. The fusing of our two companies promises to deliver an even greater depth of brand storytelling, user experience design and marketing technology solutions to create work for our clients that people care about.”

The Cibo acquisition will also see HYDRANT Co-Founder and Partner Alder Yarrow assume the title of Chief Experience Officer (CXO) at Cibo, while fellow HYDRANT Co-Founder Bob Skubic has been named Cibo’s new Chief Design Officer (CDO).

“Designing great customer experiences has always been about understanding the way that brands and people interact,” said Yarrow. “Joining forces with Cibo produces a unique and powerful set of offerings for any company looking to enhance or transform their brand experience.”

Founded in 2005, HYDRANT has earned an impressive reputation for its multi-channel customer experience work for a long list of high-profile clients, including Twitter, YouTube, Google, Room & Board, Gymboree and Advent Software among many others. From its inception, the company has provided full service – from strategy to design to implementation – agency capabilities to both Fortune 1000 companies and select startups in a diverse range of categories.

ABOUT CIBO

Cibo (www.cibosf.com) operates at the intersection of brand narratives, user experience design and engineering. An integrated brand experience agency, Cibo creates and develops omni-channel brand stories to drive deeper consumer engagement for companies. Founded in San Francisco in 2010, Cibo brings deep capabilities in traditional marketing and advertising together with cutting edge expertise in digital experience design, emerging marketing technologies and cross-platform brand storytelling. Cibo’s work propels exceptional loyalty, advocacy and sales for some of the world’s top brands, including Tesla, Box, Ken Fulk, Volcom, Commonwealth Bank of Australia, Lenovo, Union Bank, Seagate and Disney.

Contacts

Double E Communications
Eric Eddy, 212-941-7590
eric@doubleecomms.com

From left to right: Jim Magill (Co-Founder & CMO), Bob Skubic (Chief Design Officer), Alder Yarrow (Chief Experience Officer), Lu Lacourte (Co-Founder & CEO) (Photo: Business Wire)

From left to right: Jim Magill (Co-Founder & CMO), Bob Skubic (Chief Design Officer), Alder Yarrow (Chief Experience Officer), Lu Lacourte (Co-Founder & CEO) (Photo: Business Wire)

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Release Summary

Integrated brand experience agency Cibo announces the acquisition of HYDRANT, an established and award-winning customer experience agency based in San Francisco.

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Contacts

Double E Communications
Eric Eddy, 212-941-7590
eric@doubleecomms.com