SEATTLE--(BUSINESS WIRE)--runway2street today announced its public launch and the debut of its global marketplace for emerging fashion brands. The marketplace provides women with exclusive access to up and coming, one-of-a-kind fashion from designers around the world. By serving as an online retail platform for unheralded fashion brands, runway2street is able to surface unique designs that would otherwise remain unobtainable to women in the U.S, U.K and India.
“We have carefully curated the brands that are featured on runway2street to ensure that our customers are experiencing only the most stylish, cutting edge and unique fashions from around the world,” said Rathna Sharad, Co-Founder and CEO. “We want women to truly experience the range of the brands by showcasing the entire collections of the designers we work with. This means we look for very strong, wearable collections and not just a few standout pieces.”
In addition to creating awareness online for emerging brands, runway2street also enables partner brands to increase their gross margins on all products sold through the marketplace when compared to the traditional retail model. By removing middlemen and enabling brands to sell direct to the consumer, runway2street is able to offer the brand and the consumer a better value and is looking to disrupt the traditional retail space.
With a focus on quality craftsmanship and unique items, runway2street brings high-fashion to fashion-savvy women who appreciate individual pieces with a story to tell. Currently, customers can browse the collections of 37 designers hailing from 17 countries around the globe. New brands are regularly added and collections updated, guaranteeing that women are experiencing only the latest global fashions, shipped directly from the brands. Many of the designers also offer custom made-to-order options allowing women to personalize their shopping experience.
“runway2street is about promoting craftsmanship, quality and well-made fashion,” said Sharad. “We tell the stories of our designers and the inspiration behind their collections so women know where each product comes from and how they are made.”
Accompanying a broad selection of fashion and accessories, women will also have access to smart, edgy and engaging editorial content through the runway2street blog and its series of Glossi magazines featuring new brands, fashion trends and seasonal statements.
For more information on runway2street, or to browse its entire collection of curated brands, please visit www.runway2street.com.
Launched to public in 2014 in US, UK and India, runway2street connects emerging designers from around the world with women, through a beautiful online portal. Dedicated to showcasing some of the best undiscovered global designers, runway2street carefully curates the brands it features to ensure that consumers are experiencing high-quality, authentic fashion. Currently, 37 brands from 17 countries across the world have partnered with runway2street to bring one-of-a-kind pieces to women. Through partnerships with niche and independent brands runway2street is able to go above and beyond the standards of mass-produced fashion, guaranteeing that customers receive a curated, one-of-kind experience.