McDonald’s® Ohio Valley Co-op Selects Moroch as Agency of Record

DALLAS--()--Moroch Partners today announced it has won the Ohio Valley Co-op business for McDonald’s following a national client-led strategic and creative review. The agency prevailed over five other notable agencies that were invited to participate. Moroch made it to the final round and bested Kansas City-based Bernstein Rein and Columbus-based Fahlgren Mortine. The agency will handle the general consumer market business for the McDonald’s Ohio Valley Co-op, which is comprised of local McDonald’s franchisees. Moroch will be responsible for strategic planning, media planning and buying, creative and social.

“We met with many notable agencies across the country, but we were drawn to Moroch based on its track record with other Co-ops,” said Ryan Kramer, President, Ohio Valley Co-op for McDonald’s. “Moroch’s presentation and creative they presented was spot on and demonstrated they know our brand inside and out.”

The Ohio Valley Co-op will be serviced out of Moroch’s St. Louis office, where seven other McDonald’s markets are also serviced. Creative is slated to break in early March.

“We are thrilled to add another Co-op to our roster and further develop our relationship with McDonald’s,” said Rob Boswell, President of Moroch Partners. “The Ohio Valley is a terrific market that we know well and are looking forward to utilizing our field offices to provide a more localized approach to the consumer.”

Moroch services nearly 40 percent of local Co-op McDonald’s business, within 62 markets.

About McDonald’s

McDonald's is the world's leading global food service retailer with more than 35,000 locations serving approximately 70 million customers in more than 100 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women. To learn more about the company, please visit: www.aboutmcdonalds.com and follow us on Facebook (http://www.facebook.com/mcdonaldscorp) and Twitter (http://twitter.com/McDonaldsCorp).

About Moroch Partners

Moroch Partners is a leading full-service, independent marketing and communications agency based in Dallas, with presence in 36 markets across North America. These offices across the nation put us closer to the consumer, which provides us with the insights to create more meaningful brand experiences. Our clients include McDonald's, Coca-Cola, Disney, Sony, Boost Mobile/Sprint, Universal, Make-A-Wish Foundation, Midas, Oasis Brands, ClubCorp, Pure Fishing, Visionworks and Baylor Healthcare System, among others. For further information on Moroch and its brands, please visit moroch.com.

Contacts

Moroch Partners
Sarah Avery, 214-252-1713
savery@moroch.com

Release Summary

Moroch Partners today announced it has won the Ohio Valley Co-op business for McDonald’s following a national client-led strategic and creative review.

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Contacts

Moroch Partners
Sarah Avery, 214-252-1713
savery@moroch.com