DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/bn643d/2014_lte_pricing) has announced the addition of the "2014 LTE Pricing Strategies" report to their offering.
The 2014 4G LTE Pricing Strategies report finds that 4G pricing is transitioning to become just access method for Mobile Data, other features are required to ensure premium pricing.
Although 4G services were launched as a price premium by most MNOs, by 2014 the majority of 4G LTE plans are now integrated within a broader mobile data tariff structure with pricing based mainly on monthly data allowance, but with some MNOs offering higher access speeds if the user opts for a larger data allowance. Rather than use 4G LTE services as a premium service most MNOs are now offering 4G LTE for free to maintain an existing mobile data price point. Price stability is now the objective rather than premium pricing.
The new 2014 4G LTE Pricing Strategies' reviews the development of 4G LTE pricing for the four key regions of the EU, non-EU, Asia Pacific & Middle East regions and identifies the following main trends impacting on the MNO:
- 4G LTE pricing reflects the range of 4G enabled products - More 4G LTE pricing is being introduced since 2012 to cater for Pre Pay, SIM-only & Tablet PC products with a wider range of price points and data allowances. Services are also being introduced purely for particular products - such as the Apple iPad for example.
- Selected MNOs are combining data allowances with 4G speeds* - Some MNOs are offering a mobile data tariff structure based purely on access speed, but more are offering a combination of data allowance plus 4G download speed as a premium price point, with T-Mobile Netherlands for example offering tiered 4G access speeds at a 1GB data allowance & above.
- A number of new 4G pricing models are now emerging - There remains considerable experimentation with pricing models. Some MNOs are offering 4G LTE access as an upgrade option (up from 3G HSPA speeds). Others, particularly in the Middle East, are launching 4G LTE as a Home Broadband product with a high data allowance. And in the UK, 3 out of the 4 MNOs offer "4G-ready" tariffs as a premium to 3G services, but do so with higher data allowances and bundled content & apps.
Increasingly MNOs are finding that the marketing of 4G LTE services remains challenging. The range of pricing models being deployed indicates that MNOs are experimenting to find the optimum package. 4G LTE is becoming a subset of an overall mobile data bundle.
For more information visit http://www.researchandmarkets.com/research/bn643d/2014_lte_pricing
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