Moose Toys Swoops into 2014 American International Toy Fair

Toy Maker Set to Launch Little Live Pets™ Birds, Life-Like and Playful Interactive Pets

TOY FAIR 2014

NEW YORK--()--Moose Toys, the toy company known for The Ugglys™, a ‘must have’ toy for the 2013 holiday season, announced today the launch of Little Live Pets™, a new line of collectible, interactive, playful pet birds available at retail this fall. The announcement coincides with the 111th American International Toy Fair, which opens on Sunday, February 16 at the Jacob K. Javits Center in New York City.

Each Little Live Pets Bird looks and acts like a real pet, responds to touch, fits easily in the palm of the hand, and makes more than 40 different sounds, including tweeting, chirping and whistling popular nursery rhymes. The product also boasts a unique chatter back recording feature that allows kids to talk to their bird and hear it talk back. There are eight birds to collect in all, each of which has unique feather markings.

“Given the popularity of The Ugglys, the electronic pets we launched in the fall, we’re confident that Little Live Pets will be a hit with kids when they hit shelves this fall,” said Paul Solomon, co-CEO, Moose Toys. “Our initial focus groups show that kids love the Birds’ realistic qualities and the interactive talk back feature.”

Appropriate for ages five and up, the Little Live Pets Birds line will include a Bird Cage where kids can perch their playful pets. The toys will range in price from $12.99 to $19.99.

For more information about Moose Toys, please visit www.moosetoys.com. To see Moose’s 2014 collection at the American International Toy Fair, including Little Live Pets Birds, flock to Moose’s booth (# 1673) at the show, which runs through Wednesday, February 19.

About Moose Toys

Moose Toys is a Melbourne-based, Australian company known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories, including collectibles, arts and crafts, activity toys, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and most recently, The Trash Pack, a line of garbage-inspired collectibles. In 2013, Moose introduced several new product lines for boys and girls, including Glitzi Globes and The Ugglys, and expanded its Trash Pack, Micro Chargers, Blingles and Gelarti lines. Most recently, The Ugglys were named to the 2013 Toys“R”Us® “Fabulous 15” list, while the Glitzi Globes Glitzi Showcase was named a 2013 TOTY finalist by the Toy Industry Association. Visit www.moosetoys.com for more information.

Contacts

Litzky Public Relations
Jessica Becker/Leah Schwint
201-222-9118
jbecker@litzkypr.com
lschwint@litzkypr.com

Thursday's Nor'easter didn't stop these two love birds from Moose Toys' Little Live Pets line from migrating north for the 111th American International Toy Fair, which opens on Sunday, February 16 at the Jacob K. Javits Convention Center. Moose Toys, creators of The Ugglys(TM), will introduce Little Live Pets(TM) Birds (pictured here atop NYC's iconic LOVE sculpture) at the trade show. (Photo: Business Wire)

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Contacts

Litzky Public Relations
Jessica Becker/Leah Schwint
201-222-9118
jbecker@litzkypr.com
lschwint@litzkypr.com