DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/nv4bmf/ecommerce_the) has announced the addition of the "E-Commerce - The Internet Grocery Market Update 2014" report to their offering.
This Market Update examines the Internet grocery market within the UK, in particular focusing on developments within the supermarkets online sector and the niche or specialist suppliers sector of the market. E-commerce is a relatively new consumer marketplace within which existing in-store retailers, as well as emerging online-only retailers, are building on opportunities to expand and reach a wider consumer base via multi-channel strategies. In this sense, the marketplace is currently in a state of development and the market's value is rising at a double-digit growth rate each year, with an estimated 18% increase having occurred between 2012 and 2013.
The supermarkets online sector largely consists of the dominant grocery retailers within the UK, notably the big four': Tesco, ASDA, Sainsbury's and Waitrose; as well as online-only brand Ocado. Dominating the marketplace through innovations in mobile technology such as customer-interfacing smartphone applications (apps), as well as expanding click-and-collect services and distribution coverage, the market leaders are able to provide convenient services to a wide customer base.
Although accounting for the minority share of the market's value, niche and specialist suppliers have been increasing their presence in recent years as several small businesses are emerging within the marketplace and building on opportunities to fill gaps in the market in terms of organic produce, dietary requirements, healthy diet plans and specialist niche food produce.
One of the key trends driving the success of the e-commerce grocery market is the roll out of household broadband services throughout the UK demographic, with a higher proportion of consumers each year having access and regular usage of Internet technology. Tablet devices and smartphones have widened opportunities for competitors to create online apps so that grocery retail sites can be accessed and e-commerce orders can be placed while people are on the move.
Other trends discussed in relation to the scope of the report include changes in consumer tendencies, issues impacting on the sourcing of food produce and the costs of food products in the UK market, as well as new product development (NPD) and innovation.
Despite the revenue potential and continuing market growth of the industry, several leading grocery competitors are yet to enter the e-commerce market. Further companies are expected to take advantage of the opportunities e-commerce offers within the following years, leading the authors to estimate that the market will almost double in value over the coming 5-year period between 2014 and 2018.
Key Topics Covered:
The Total Market
By Market Sector
New Website Launches And Increased Competition In The Marketplace
New Technological Innovation And Online Developments
Environmental And Social Issues
- Asda Group Ltd
- J Sainsbury Plc
- Ocado Ltd
- Tesco Plc
- Waitrose Ltd
For more information visit http://www.researchandmarkets.com/research/nv4bmf/ecommerce_the
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