New Tamagotchi L.i.f.e. Angel App to Launch Feb. 26th

Popular “Angel” Series Reborn in Free App for U.S. & Canada Featuring Joan Jett and The Blackhearts’ “Any Weather”

TOY FAIR 2014

TOKYO & LOS ANGELES--()--Following the 3,000,000th download of their first app, Bandai Co., Ltd. and Sync Beatz Entertainment today announced the upcoming release of its FREE new Tamagotchi L.i.f.e. Angel app, which recreates the original Tamagotchi Angel digital handheld game series, for iOS and Android devices in the U.S. and Canada.

Based on one of the most popular Tamagotchi series after the original release of 1996/Japan and 1997/U.S., the iOS version of the Angel app will be launched on Wednesday, February 26th, with the Android version expected to also become available that day.

The Tamagotchi L.i.f.e. Angel app will feature changeable play modes, allowing players to care for their Angels in the classic eggshell TOY mode or full screen in APP mode. The free app offers a multitude of Angel characters and new color environments; updated Life, Happiness, Hunger and Effort meters; a new technical feature which enables the screen to be tapped to scare away flying bats; 22 new in-app wallpapers and eight wallpapers for use on the player’s device; 12 shell choices; an image gallery and fun mini-games. Additionally, the Tamagotchi L.i.f.e. Angel app enables users to post photos of the Tamagotchis they’re raising on Facebook.

New music is another unique feature of the Tamagotchi L.i.f.e. Angel app. For the first time ever, the legendary Joan Jett is allowing “Any Weather,” the lead single from Joan Jett and The Blackhearts’ long-awaited and highly praised new album, Unvarnished, to be included in a game-based app. The multi-platinum recording artists’ single, “Any Weather,” co-written and performed with Dave Grohl, has been integrated into the new Angel mini-game for Tamagotchi fans to enjoy. Unlike the original, this 2014 instrumental version introduces music throughout the Angel-raising experience.

The new app follows the successful 2013 launch of the Tamagotchi L.i.f.e. app, an authentic recreation of the classic Tamagotchi game with a contemporary spin, which has generated 3,000,000 downloads. It’s the latest entry in the Tamagotchi L.i.f.e. brand, a line of lifestyle products that embodies the spirit and attributes of that original experience and targets its original Tamagotchi user base, who, today, are active young adults.

“We are so delighted to bring back in app form one of the most popular Tamagotchi series, the Tamagotchi Angel, to capture the imagination of young fans across America, just as the original did back in 1997,” said Naomi Tobita, Chief Tamagotchi Officer at Bandai Co., Ltd. “The apps, licensed Tamagotchi L.i.f.e. apparel now available from Mighty Fine and coming this fall from Evy of California, and the new Tamagotchi Friends toy line coming to North America later this year, are the latest examples of the rapid growth of the Tamagotchi brand.”

Following the launch of its Website (www.tamagotchifriends.com) this past November 23rd (the 17th anniversary of the original Tamagotchi), the new Tamagotchi Friends toy line will make its U.S. debut in the Bandai America showroom at the 111th annual American International Toy Fair® in New York City next week (February 16th – 19th).

For more information on the Tamagotchi L.i.f.e. brand and upcoming apps, visit the Website at http://tamagotchilife.com.

About Bandai Co., Ltd.

With its focus on “Dreams and Creation,” Tokyo-based Bandai Co., Ltd., one of the world’s largest toy companies, manufactures engaging toys that captivate the imagination and provide endless fun and entertainment through some of the most popular brands in children’s toys and interactive entertainment today. Bandai Co., Ltd. is part of BANDAI NAMCO Group, whose global interests encompass three strategic business units: Toys and Hobby, Content and Amusement Facility. The product lineup of the Toys and Hobby unit, which is led by Bandai Co., Ltd., includes toys, candy toys, cards, vending machine capsule products (Gashapon), plastic models, Apparel, lifestyle goods and other products. The company’s mid-term strategy focuses on “Globalization” through the nucleus of its business – the Character Merchandising business model.

About Sync Beatz Entertainment

Representing such respected consumer product organizations as Bandai Co., Ltd. (“Tamagotchi”) and Banpresto (“Kapi-Bara-San”), Sync Beatz Entertainment is a full service marketing organization that creates strategic growth for IP owners by employing traditional and digital media along with consumer product expertise to introduce branded products to the United States marketplace.

About Tamagotchi L.i.f.e.

The Tamagotchi L.i.f.e. brand is a lifestyle brand that puts a contemporary take on the original, beloved Tamagotchi brand that was established in 1997. Originally launched in early November 2012, with the establishment of a Website and fan pages, the brand expanded with the establishment of the philanthropic, “Hometown Heroes” program in January 2013, followed by the launch of the Tamagotchi L.i.f.e. app in early 2013. In the Fall of 2013, Tamagotchi L.i.f.e. announced apparel licensing agreements with Evy of California, Inc. and Mighty Fine, Inc. to produce brand inspired apparel for Juniors, with initial product already at retail.

Bandai logo: ® and © 2014 Bandai. Tamagotchi: ©BANDAI, WiZ.
Tamagotchi L.i.f.e. Angel app: ©2014 NBGI.
The toy concept and products of Tamagotchi are developed by Bandai Co., Ltd. and WiZ Co., Ltd. jointly.

Contacts

Bender/Helper Impact
Sofia Todisco
Stephanie Thoensen
212-689-6360
or
Sync Beatz Entertainment
Barry Stagg
310-880-3193 mobile

Following the 3 millionth download of the Tamagotchi L.i.f.e. app, Bandai Co., Ltd. and Sync Beatz Entertainment present the upcoming Tamagotchi L.i.f.e. Angel app, an updated recreation of the original Tamagotchi Angel digital handheld game.

Following the 3 millionth download of the Tamagotchi L.i.f.e. app, Bandai Co., Ltd. and Sync Beatz Entertainment present the upcoming Tamagotchi L.i.f.e. Angel app, an updated recreation of the original Tamagotchi Angel digital handheld game.

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Contacts

Bender/Helper Impact
Sofia Todisco
Stephanie Thoensen
212-689-6360
or
Sync Beatz Entertainment
Barry Stagg
310-880-3193 mobile