Dean Foods Introduces Innovative New Packaging for Its Cottage Cheese and Sour Cream Products

CHICAGO--()--Dean's Sour Cream and Dean's Cottage Cheese products are currently arriving on retailer shelves throughout the upper Midwest in innovative new packaging. The packaging concept, originally developed and used throughout Europe, provides several consumer benefits.

"The curved bottom profile of these packages allow consumers to easily scoop up every last bit of the wholesome Dean's Sour Cream and Dean's Cottage Cheese products they have come to enjoy," said Rob Hollandsworth, group vice president of Dean Foods, the parent company of the Dean's brand. "Customers also tell us they love how they stack very well in their crowded refrigerators."

"We did not change the formulas that customers have known for years," added Hollandsworth. "We are just delivering the same great products in a far superior new package."

Consumer research verified that the new packages are convenient for scooping up the product with a spoon, a chip, a vegetable, a cracker, or other ways. It also verified that consumers find the stackability a real benefit. And lastly, the new packaging concept addresses environmental concerns.

"As a supplier to most major retailers throughout the country, Dean Foods accepts its responsibility to deliver products that are friendly to the environment," said Lee Falk, vice president of logistics for Dean Foods. "This new packaging line is completely recycle-able and conforms to almost all sustainability programs."

The launch of the new packaging will be supported by a full media campaign beginning in early 2014 under the Scoop Up the Goodness theme.

Dean Foods is a Dallas, Texas-based food and beverage company that specializes in dairy products. The company maintains plants and distributors throughout the United States.

Contacts

For Dean Foods
Gian Hill, 763-242-1261
gian.hill@bigideas.com

New Dean's product packaging (Photo: Business Wire)

New Dean's product packaging (Photo: Business Wire)

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Release Summary

Dean's Sour Cream and Dean's Cottage Cheese products are currently arriving on retailer shelves throughout the upper Midwest in innovative new packaging.

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Contacts

For Dean Foods
Gian Hill, 763-242-1261
gian.hill@bigideas.com