ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Catalina, the personalized digital media company, today announced that Progressive Grocer has named SCAN IT! Mobile, powered by Catalina’s mobile commerce platform, a recipient of the 2014 PG Tech Innovation Award in the Online/Mobile Category. The award was presented directly to Ahold USA, parent company of Stop & Shop® and Giant® grocery stores, on Monday, January 13th during the NRF Show in New York.
Catalina’s industry-leading in-store mobile commerce platform enables CPG retailers to incorporate scan and bag, asset protection, personalized digital media and location-aware engagement into their existing mobile applications. The winning solution, SCAN IT! Mobile, is a first-of-its-kind grocery app that allows shoppers to use their personal mobile devices to scan and tally groceries, save time with mobile checkout and self-bagging, and receive personalized mobile offers based on their previous shopping history and in-store location. SCAN IT! Mobile is available in approximately 400 Stop & Shop and Giant-Landover stores.
“In-store mobile commerce is no longer the future, it is happening right now. Ahold has been pioneering this concept since 2007, and it’s great to see them receive some well-deserved recognition,” said Mike Grimes, senior vice president of mobile commerce at Catalina. “The proof lies in shopper loyalty. Ahold’s use of personalized offers elevates the relevance of the shopping experience, increasing share-of-wallet.”
The PG Tech Innovation Awards recognizes food retailers for an outstanding technology implementation that overcame challenges, was innovative, produced verifiable results and achieved specified business goals during a calendar year. PG Tech's Innovation Award winners deploy solutions that simplify the shopping, ordering and check out process.
“We are honored that SCAN IT! Mobile has been awarded the prestigious PG Tech Innovation Award,” said Ahold USA’s Paul Scorza. “The solution provides our shoppers with a personalized experience, allowing them to save time and money during each shopping trip. Our goal is to use technology to help our shoppers have the best and most convenient experience possible, and we are proud to be recognized for helping to do so.”
“This year’s award winners are a great example of the way food retailers can implement technology in an effective and strategic manner,” says Joseph Tarnowski, editor of Progressive Grocer Tech. “Their contributions are not only impressive, but impact the industry as a whole as the needs of consumers continue to evolve.”
Catalina's personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.catalinamarketing.com or follow us on Twitter @catalina or @catalinamobile.