ADDING MULTIMEDIA Say “I Do” at DQ®

The Dairy Queen® system celebrates Valentine’s Day by offering to host February 14th weddings

MINNEAPOLIS--()--First comes love, then comes marriage…at a Dairy Queen® restaurant. In celebration of Valentine’s Day and the launch of the new Red Velvet Blizzard® Treat, the featured Blizzard of the month, the Dairy Queen system, part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), is inviting all fans to get married and celebrate with a reception at their local DQ® restaurant on Friday, February 14.

“Planning a wedding can be stressful, so this Valentine’s Day, we want to alleviate some of that stress by inviting our fans to celebrate their big day with the Dairy Queen brand,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “Not only are participating locations offering the venue where the happy couple can say their vows, but we’ll also provide the food for the reception and a signature Red Velvet Blizzard Cake at the restaurant. What better way to start off a sweet marriage than then to do it at a DQ restaurant?”

To say “I do” at a participating DQ location, fans must email a request to DairyQueen@piersongrant.com by noon Eastern Time on Wednesday, February 12. Requests must include the name of the bride and groom, contact information including email, phone number and address, proposed time and proposed location of the Dairy Queen restaurant where the wedding and reception might occur, and number of guests (up to 20), who would be attending. Upon acceptance of a request, food and a signature Red Velvet Blizzard Cake will be provided. Fans must come with a copy of their marriage license, their own officiant and no alcohol is permitted.

There are more than 4,500 Dairy Queen restaurants located throughout the United States. To find a Dairy Queen restaurant, visit http://www.dairyqueen.com/us-en/Locator/.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 7.7 million friends, and become a friend at facebook.com/dairyqueen.

About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,400 Dairy Queen® stores in the United States, Canada and 23 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contacts

For American Dairy Queen Corporation
Media Contacts: 954-776-1999
Lauren Simo, ext. 238
Lsimo@piersongrant.com
or
Jenna Leon, ext. 242
Jleon@piersongrant.com

Red Velvet Blizzard Treat DQ® Cake (Photo: Business Wire)

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Release Summary

In celebration of Valentine’s Day and the launch of the new Red Velvet Blizzard Treat, the Dairy Queen system is inviting fans to get married and celebrate with a reception at a local DQ on Feb. 14.

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Contacts

For American Dairy Queen Corporation
Media Contacts: 954-776-1999
Lauren Simo, ext. 238
Lsimo@piersongrant.com
or
Jenna Leon, ext. 242
Jleon@piersongrant.com