DAVIS, Calif.--(BUSINESS WIRE)--Superior Farms has announced that Anders Hemphill has joined the team as the Vice President of Marketing and Brand Strategy, a position recently created for the company.
Hemphill brings more than 20 years of marketing and branding experience across multiple industries, including significant work in the meat industry with Smithfield Beef Group and JBS. The last 11 years he has been with EMM Group, a marketing consulting firm. His previous work included brand management and marketing research roles with The Gillette Company and AC Nielsen. Hemphill also worked at Instill Corporation, a technology firm focused on e-commerce solutions for the foodservice industry. These experiences involved work with many brands including Gillette, Oral-B, General Mills, Tropicana, Quaker Oats, Best Foods, Kimberly Clark, Pfizer, and DuPont.
“This is all very exciting and applicable as one of Superior Farms key strategic initiatives,” said Rick Stott, Chief Executive Officer of Superior Farms. “Anders will be working to develop and deploy a comprehensive marketing and brand strategy. Leveraging his experience with our current efforts, we will solidify our position as industry leaders.”
Hemphill is equally enthusiastic about the potential for the lamb category.
“I’m tremendously excited about the opportunity to bring a brand marketing perspective to Superior Farms. The company is poised to provide a leadership role and drive growth for the entire lamb industry. With a new emphasis on developing meaningful brands we will be able to elevate the consumption of lamb both among existing and new consumers.”
Hemphill will be based at company headquarters in Davis, California.
Superior Farms, with headquarters in Davis, California, is North America’s largest processor and marketer of lamb. The company is the recognized leader in the retail and foodservice markets it serves, providing products and services to customers throughout the United States, Canada, and more than 10 countries. The company has approximately 400 employee-owners at its nationwide network of facilities and offices. Follow on Twitter: @eatlamb