The Joy of Krispy Kreme Comes to Keurig

Green Mountain Coffee Roasters, Inc. and Krispy Kreme Announce Multiyear Partnership

WATERBURY, Vt. & WINSTON-SALEM, N.C.--()--Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffeemakers with its innovative Keurig® brewing technology, and Krispy Kreme (NYSE: KKD), a global retailer of premium-quality sweet treats, announce the companies have reached a multiyear agreement to bring Krispy Kreme® signature coffee to K-Cup® packs for the Keurig® brewing system.

The companies plan to launch Krispy Kreme coffees, Smooth and Decaf, in K-Cup® packs for Keurig® brewers by the end of 2014. The new Krispy Kreme K-Cup® packs will be available at Keurig.com and KrispyKreme.com, as well as participating Krispy Kreme shops, grocery, retail, and away-from-home channels throughout the United States.

“At GMCR, we’re committed to partnering with the best brands in the marketplace to bring consumers the beverages they love at the touch of a button,” said Brian P. Kelley, GMCR's President and CEO. Working with Krispy Kreme welcomes a beloved brand into our family and promises consumers that the quality and taste they expect from Krispy Kreme are there with each and every brew.”

With over 800 shops in more than 20 countries, Krispy Kreme is an internationally recognized retail brand. The company serves premium-quality sweet treats, including its signature Original Glazed® doughnut, and a growing selection of roasted coffees and specialty beverages. Soon, the one-of-a-kind Krispy Kreme coffee experience will enter the home like never before, through the convenience, quality, and reach of the Keurig® brewing system.

“GMCR is the pioneer of single cup brewing technology, and we are proud to partner with such a highly regarded company,” said Jim Morgan, Chairman, President and CEO of Krispy Kreme. “We look forward to bringing the joy of our great Krispy Kreme coffee into the homes of consumers through the convenience of the Keurig system.”

GMCR's Keurig® brewers for in home and office use innovative brewing and single cup technology to deliver a fresh-brewed, perfect cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. According to the NPD Group, Keurig® brewers were the top four bestselling coffee makers during October – November 2013 by dollar sales.

About Krispy Kreme

Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme has over 800 retail shops in more than 20 countries around the world.

KKD Forward Looking Statement

This press release contains "forward-looking statements" that do not relate strictly to historical or current facts. These statements often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends," or "projects." However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. These statements may relate to the timing of the launch of Krispy Kreme coffee in K-Cup packs or our success in introducing and producing new product offerings. Actual results could differ materially from our present expectations or projections. Our business is subject to numerous risks and uncertainties, including, but not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms. These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, could cause actual results and developments to be materially different from those expressed or implied by any of these forward-looking statements. Forward-looking statements speak only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement after the date on which such statement is made.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects. For more information visit: www.gmcr.com. To purchase Keurig® and Green Mountain Coffee® products visit: www.keurig.com, www.greenmountaincoffee.com or www.keurig.ca.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.GMCR.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

GMCR Forward-Looking Statements

Certain information in this filing constitutes "forward-looking statements." Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends," or "projects." However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the success of introducing and producing new product offerings, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, projections of payment of dividends, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. Management believes that these forward-looking statements are reasonable as and when made. However, caution should be taken not to place undue reliance on any such forward-looking statements because such statements speak only as of the date when made. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In addition, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our Company's historical experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those described in Part I, "Item 1A. Risk Factors," and Part II "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" in our fiscal 2013 Annual Report filed on Form 10-K, as amended, and elsewhere in this report and those described from time to time in our future reports filed with the Securities and Exchange Commission.

Actual results could differ materially from those projected in the forward-looking statements. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

GMCR-C

Contacts

For Media:
Green Mountain Coffee Roasters, Inc.
Kristen Mercure, 802-488-2498
Sr. Corporate Communications Specialist
kristen.mercure@gmcr.com
or
Krispy Kreme Doughnuts
Lafeea Watson, 336-726-8878
PR and Media Manager
lwatson@krispykreme.com
or
For Investors:
Green Mountain Coffee Roasters, Inc.
Katie Gilroy, 781-205-7345
Corporate Communications Manager
katie.gilroy@gmcr.com
or
Krispy Kreme Doughnut Corporation
Anita Booe, 336-703-6902
Investor Relations
abooe@krispykreme.com

GMCR and Krispy Kreme plan to launch Krispy Kreme coffees, Smooth and Decaf, in K-Cup(R) packs for Keurig(R) brewers by the end of 2014. (Photo: Business Wire)

GMCR and Krispy Kreme plan to launch Krispy Kreme coffees, Smooth and Decaf, in K-Cup(R) packs for Keurig(R) brewers by the end of 2014. (Photo: Business Wire)

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Release Summary

Green Mountain Coffee Roasters, Inc. and Krispy Kreme announce the companies have reached a multiyear agreement to bring Krispy Kreme® signature coffee to K-Cup® packs for the Keurig® brewing system.

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Contacts

For Media:
Green Mountain Coffee Roasters, Inc.
Kristen Mercure, 802-488-2498
Sr. Corporate Communications Specialist
kristen.mercure@gmcr.com
or
Krispy Kreme Doughnuts
Lafeea Watson, 336-726-8878
PR and Media Manager
lwatson@krispykreme.com
or
For Investors:
Green Mountain Coffee Roasters, Inc.
Katie Gilroy, 781-205-7345
Corporate Communications Manager
katie.gilroy@gmcr.com
or
Krispy Kreme Doughnut Corporation
Anita Booe, 336-703-6902
Investor Relations
abooe@krispykreme.com