SOUTH JORDAN, Utah--(BUSINESS WIRE)--Cricut today announced Cricut Explore™, the world’s easiest design and cut system for making polished DIY projects, will make its world debut on leading lifestyle and entertainment retailer HSN on February 12. The Cricut Explore bundle presents a new, HSN 60-day exclusive cartridge collection from Anna Griffin, a renowned designer in the stationery and paper crafting industries. The new Cricut system will be available across all of HSN’s platforms, including TV, online at hsn.com and via mobile.
“We are pleased to partner with HSN as the first retailer in the world to offer our exciting new Cricut Explore design-and-cut system,” said Ashish Arora, president and CEO of Cricut. “By helping DIY crafters go from inspiration to creation in just a few clicks, Cricut Explore is set to revolutionize the DIY experience. We look forward to sharing the Cricut story with HSN’s vast audience.”
The HSN Cricut Explore bundle includes:
Cricut Explore – Cricut Explore’s system combines an
advanced cutting machine with easy-to-use online design software,
which helps DIY crafters easily turn an idea into a finished project.
Cricut Explore introduces several innovative design features,
- Cut Smart – Patent-pending technology that cuts and writes or scores a variety of materials in one simple step.
- Smart Set™ Dial – A material selection dial that works in conjunction with Cut Smart to eliminate the need to make pressure, depth and speed adjustments. With a turn of the dial, users can easily alternate between multiple cutting materials: paper, vinyl, iron on, light cardstock, cardstock, fabric and poster board. Users can choose a custom setting to define additional materials.
Anna Griffin Party Collector Pack – This exclusive collection
includes three digital cartridges for Cricut Explore with artwork by
Anna Griffin in her signature style:
- Sophisticated Soirees – Features coordinating invitations, décor, favor boxes, place cards and more.
- Splendid Soirees – Features coordinated invitations and party décor in a range of styles, from casual to formal.
- Soiree Lettering – Includes four beautiful, versatile fonts for creating stunning invitations, place cards, signs, greeting cards and more.
- Free Three-Month Subscription – A complimentary three-month subscription gives users unlimited access to over 25,000 Cricut images and 200 Cricut fonts, accessible through Cricut Design Space, the free online design software for Cricut Explore. DIYers can use Cricut Design Space to start on one of hundreds of ready-to-make projects or develop their own unique designs.
- Starter Kit – A simple guide and a selection of materials – including cardstock, iron-on, vinyl and two Duck Tape® Sheets – to immediately start on one of 50 free projects.
“Our customers are passionate about crafting and we are excited to be the first to introduce them to the all new Cricut Explore,” said Chris Nicola, SVP of Merchandising for HSN. “HSN offers the perfect platform to showcase DIY and crafting products that enrich our customers’ lives, and Explore fits that bill exactly. We invite crafters everywhere to tune-in on the 12th via TV, hsn.com or on their smartphone to see the unbelievable value we’ve put together with Cricut.”
HSN customers that purchase the exclusive Cricut Explore bundle will have the opportunity to opt into a Cricut-first auto-ship cartridge program. The cartridge collection features three party-themed project cartridges designed by the remarkably talented Anna Griffin, including: Summer Soirees; Seasonal Soirees; and Bridal and Baby Soirees. These HSN-exclusive cartridges will be shipped individually throughout the year.
“Throwing the perfect party is all about the details, and our start to finish Soiree designs for the Cricut Explore deliver a handcrafted party like no other,” said Anna Griffin, president of Anna Griffin Incorporated. “From the invitations to the favors we help you achieve your personal crafting best that leaves a lasting impression on your guests.”
With Cricut Explore, DIY crafters can create handmade projects in minutes and design and cut, write or score a wide range of projects, from home décor and fashion to crafting and parties and events. The HSN bundle is the latest collaboration in a long-standing partnership between Cricut and Anna Griffin to offer DIYers brilliant design collections.
To learn more about Cricut Explore, visit www.cricut.com.
Cricut® is a world leader in personal electronic cutting machines that enable people to achieve their creative best. For 50 years, Cricut has sold tools that inspire creativity, including the Cricut electronic cutting machine, Cricut Design Space® free online design software, and the Cricut Cuttlebug™ embosser and die cutter. Today, millions of people use Cricut products to create projects, and Cricut products have won dozens of industry awards. Visit www.cricut.com or call (800) 937-7686.