Campbell Gives America’s Kitchen Pantries a Heart-Healthy Makeover with the Launch of the “Address Your Heart Pantry Project”

Company launches new varieties of Healthy Request® soup

CAMDEN, N.J.--()--Now in the eighth year of its sponsorship with the American Heart Association and its support of the Go Red For Women movement, Campbell Soup Company (NYSE: CPB) today announced the launch of the Campbell’s® Address Your Heart Pantry Project sweepstakes in an effort raise awareness of heart health. Heart disease continues to be the number one killer of Americans and, according to the American Heart Association, a healthy diet and lifestyle are the best weapons in the fight against heart disease. Campbell will give consumers the chance to win over a thousand prizes designed to help them kick start heart-healthy habits in their kitchen pantries.

Additionally, Campbell is introducing two new flavors of Healthy Request soups, Southwest-Style Bean & Barley and Tuscan-Style Lentil, making it even easier for people to start refreshing their pantries.

“As a proud long-standing supporter of the American Heart Association’s Go Red For Women movement, we are committed to encouraging Americans to make heart-healthy choices each day through our products and resources,” said Leah Dunmore, Vice President, U.S. Soup, Campbell Soup Company. “This year, we are looking at the kitchen pantry through the Campbell’s® Address Your Heart Pantry Project to show women that they can take small steps towards big improvements in their heart health.”

Campbell’s® Address Your Heart Pantry Project

To enter the Campbell’s® Address Your Heart Pantry Project sweepstakes, U.S. residents ages 18 and older can visit www.addressyourheart.com by Feb. 28, 2014 and submit a photo and caption that shares how their pantry inspires their heart-healthy lifestyle. No purchase is necessary for entry. The prizes range from storage tools, organizing solutions and Healthy Request soups to one grand prize of a $5,000 complete pantry makeover. The website also features American Heart Association certified recipes and cooking tips.

Jennie Garth to be Honored with Campbell’s Healthy Heart Award

Campbell is continuing its support of the American Heart Association’s Go Red For Women movement by honoring actress, heart health advocate and mom, Jennie Garth, with the Campbell’s Healthy Heart award at the annual Woman’s Day Red Dress Awards in New York City on Feb. 11, 2014. The award recognizes a woman who has made a commitment to improving heart health among women.

“Almost 43 million women in the U.S. are affected by heart disease – and that’s a number that I know we can change,” said Garth. “That’s why I’m so honored to receive the Healthy Heart award from Campbell Soup Company – together we can help make a difference for women across the country by encouraging women to make heart-healthy choices and supporting them along the way.”

Heart-Healthy Products Build Happy Pantries

Campbell is committed to women’s health with a diverse portfolio of products that balance great taste with nutritional value, including nearly 100 options that meet the criteria for the American Heart Association’s Heart Check mark. Certified Campbell products include the following:

  • Healthy Request soups
  • V8® Low Sodium Regular and V8 V-Fusion® Light beverages
  • Prego® Heart Smart™ pasta sauces
  • Pepperidge Farm® whole-grain breads (select varieties)
  • Swanson® premium chunk chicken

Visit www.addressyourheart.com to find out more about Campbell’s® Address Your Heart Pantry Project sweepstakes, get heart-healthy tips, American Heart Association certified recipes, product coupons and more.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo.

Contacts

Campbell Soup Company
Megan Haney, 856-342-4978
Megan_Haney@campbellsoup.com
or
Weber Shandwick
Amy Nadler, 312-988-2031
ANadler@webershandwick.com

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Contacts

Campbell Soup Company
Megan Haney, 856-342-4978
Megan_Haney@campbellsoup.com
or
Weber Shandwick
Amy Nadler, 312-988-2031
ANadler@webershandwick.com