NAPA, Calif.--(BUSINESS WIRE)--After much anticipation, Latitude 38 Entertainment (L38), a Napa Valley owned and operated company, confirmed that BottleRock Napa Valley is scheduled for Friday, May 30 – Sunday, June 1, 2014 in the heart of the City of Napa. A festival applauded by critics for its diverse, world-class musical lineup and an attendee favorite receiving high marks for its food and wine experience, BottleRock will once-again take place at the 26-acre Napa Valley Expo.
With a festival site secured, offers out for talent and the local union back on board for 2014, L38 also confirmed industry veteran Steve Macfadyen to serve as festival director. Most recently, Macfadyen was the director of entertainment and GM of The Show, a $76 million dollar, 2000-seat, state-of-the-art concert theatre at the Agua Caliente Casino Resort Spa in California. Steve has also held high-level management positions at companies such as House of Blues Entertainment and Bill Graham Presents.
“Steve’s experience with live shows, artist touring, festival management and production as well as large scale event planning brings a key component to our team. We’re thrilled to have someone with his reputation and pedigree on board,” said David Graham of L38.
Featuring multiple stages, an enticing lineup of world-class wines and some of Napa’s finest chefs and restaurants, BottleRock already has the city buzzing. An enhanced VIP experience that showcases Napa’s renowned hospitality, along with Napa’s humming downtown merchant scene, hundreds of wineries and heralded restaurants outside of the expo, perfectly complement the curated 40+ artist lineup coming in early March.
“As new producers of BottleRock, our vision is to keep the best-of-the-best from the 2013 festival-goer experience while taking this up another notch,” said Graham. “We think attendees are going to fall in love with Napa all over again.”
Platinum, VIP, 3-day and single day tickets for the 2014 event will go on sale in early March. Ticketholders who purchased pre-sale tickets for the 2014 festival will have the option for their tickets to be honored for the new dates or given a refund.
BottleRock is produced by Latitude 38 Entertainment.
About Latitude 38 Entertainment:
Formed in 2013, Latitude 38 Entertainment is owned, operated and managed by Napa Valley based entrepreneurs; David Graham, Justin Dragoo, Jason Scoggins and Joe Fischer. L38’s vision is to blend music, food, wine and community to enhance and elevate Napa Valley’s offerings and reputation as a world-class destination to live, play and work.
For more on BottleRock, visit the website www.bottlerocknapavalley.com to join our mailing list, join the conversation on Facebook at http://www.facebook.com/Bottle Rock Napa Valley, or follow us on Twitter at https://twitter.com/BottleRockNapa, #bottlerocknapa.