SAN FRANCISCO--(BUSINESS WIRE)--Cognitive Networks, a market leading provider of real-time services that power Enhanced TV on Smart TVs, today announced the appointment of Jason Fairchild, chief revenue officer at OpenX, one of the world’s leading providers of digital and mobile advertising technology, as the newest member of its board of directors. Fairchild’s experience and insight into developing strategic partnerships and relationships will help guide Cognitive Networks during its next phase of business expansion.
“Jason has a proven track record in building companies that have pioneered paradigm-shifting technologies, including paid search, behavioral advertising, programmatic and real-time Bidding. We are excited to welcome him to the Cognitive board,” said Michael Collette, chief executive officer, Cognitive Networks. “Importantly for Cognitive, Jason’s expertise also includes taking companies from their earliest stages to becoming profitable and sustainable companies that operate at global scale. We’re looking forward to leveraging Jason’s experience as we continue to drive Cognitive’s rapid growth.”
Prior to OpenX, Fairchild led Claria’s business development team, where he developed and drove strategy and global partnership with companies like MSN, SoftBank and Rogers. Preceding Claria, Fairchild headed business development at paid search pioneer GoTo/Overture/Yahoo!, and he was also an early executive at EarthLink Network where he ran the business development team and drove customer acquisition efforts. Fairchild also holds several system and method patents.
“Cognitive has quickly grown into a leading provider of technology that enables the transformation of Smart TVs into a better, more interactive experience for users, content providers and advertisers,” said Jason Fairchild, board member, Cognitive Networks. “I’m thrilled to join the board of such an innovative company at the convergence point between TV and Internet. Cognitive is well positioned to become one of the most significant companies in this increasingly important category."
About Cognitive Networks
Cognitive Networks is a leading provider of real-time services powered by Automatic Content Recognition (ACR) technology, enabling the fundamental transformation of the way viewers consume TV while delivering a platform for content producers and TV networks to increase customer engagement, grow their audiences, and increase the value of the TV viewing experience for all audiences.
The company’s ENGAGE™ API allows Smart TVs to launch applications that are intelligently synchronized with live or time-shifted television, enabling ecosystem partners to add Enhanced TV capabilities to broadcast TV displaying on Smart TVs. With Cognitive Networks’ Engage, content providers can now provide consumers with fun, smart things to do while watching TV on their Smart TVs. For more information about Cognitive Networks, visit www.cognitivenetworks.com.