The Heart Truth® Reunites with Three-Time Media Partner, theFashionSpot, to Raise Awareness About Heart Disease in Women

A Custom Online Destination Will House Coverage of The Annual Red Dress CollectionSM Fashion Show and Photos of Site Visitors Wearing Their Most Fashionable Red in Support of ‘National Wear Red Day®

LOS ANGELES--()--Evolve Media’s theFashionSpot (TFS) (www.thefashionspot.com), the largest fashion-focused community and fashion editorial site on the web, announced today a media partnership with The Heart Truth®, a national campaign for women about heart disease. For the third consecutive year as media partner, theFashionSpot will help spread the word about women’s heart health by offering coverage of the Red Dress CollectionSM 2014 Fashion Show, and urging everyone to partake in The Heart Truth’s celebration of National Wear Red Day® on February 7, 2014.

TheFashionSpot once again kicked off the campaign with the hugely successful ‘Show Us Your Red’ custom destination in honor of National Wear Red Day®. Site visitors were encouraged to Instagram or Tweet street style “selfies” wearing their favorite red attire—and using the hashtag #TFSWearsRed—to show their support for women's heart health. Through the hashtag, all photos appear in a gallery feed on the custom destination.

The Heart Truth®—the NIH’s National Heart, Lung, and Blood Institute’s (NHLBI) women’s heart health program—and The American Heart Association’s Go Red For Women movement are teaming up this year to showcase the Go Red For Women®/ The Heart Truth Red Dress CollectionSM Fashion Show. theFashionSpot will provide full coverage of The Red Dress CollectionSM Fashion Show that takes place in New York on February 6. From red carpet arrivals, backstage coverage, interviews with participating celebrities and designers to up-to-the-minute runway steps, theFashionSpot will provide full event coverage for its 12th annual celebration.

“TheFashionSpot is proud to participate in what has become a yearly tradition of supporting The Red Dress CollectionSM and everything it stands for,” said Jennifer Davidson, Managing Editor for theFashionSpot. “Every February we are inspired by the outpouring of community engagement on the tFS ‘Show Us Your Red’ custom destination. Additionally, the fashion show will no doubt be a huge hit, and we are honored to provide exclusive, behind-the-scenes coverage.”

To visit the ‘Show Us Your Red’ custom destination, visit http://www.thefashionspot.com/hub/show-us-your-red-2014/.

About The Heart Truth®

The Heart Truth® (www.hearttruth.gov), sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, is a national education program for women that raises awareness about heart disease and its risk factors and educates and motivates them to take action to prevent the disease. Through the program, launched in 2002, the NHLBI leads the nation in a landmark heart health movement embraced by millions who share the common goal of better heart health for all women.

The centerpiece of The Heart Truth® is the Red DressSM, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress® is a powerful red alert that inspires women to learn more about their personal risk for heart disease and take action to protect their heart health.

The Heart Truth and The Red Dress are registered trademarks of HHS. Red Dress and Red Dress Collection are service marks of HHS.

National Wear Red Day is a registered trademark of HHS and AHA.

About theFashionSpot

Originating in July 2001, theFashionSpot (www.theFashionSpot.com) made a name for itself as an invitation-only community of designers, stylists and fashionistas that dissected designer collections, celebrating some and skewering others. Building on the largest fashion-focused community on the web, theFashionSpot.com has grown into a respected fashion editorial site with a strong and active community element. TheFashionSpot’s portfolio of sites currently reaches nearly 2 million unique visitors (comScore, July 2013), with close to 70,000 invitation-only members playing an active role in the site’s forum. It is that in-market participation and authenticity that makes theFashionSpot.com the largest community of fashion influencers online. In 2012 theFashionSpot was recognized by MediaPost’s OMMA Awards for website excellence in fashion and beauty. Recent brand advertisers include Macy’s, Tresemme, Anne Klein, P&G, Kraft, Coach, Revlon, Weight Watchers, and more. theFashionSpot is part of TotallyHer, an Evolve Media (www.evolvemediallc.com) company.

Contacts

Evolve Media
Whitney Ashley
Director of Marketing Communications
310-449-1890 Ext. 8250
Whitney.Ashley@evolvemediallc.com
or
Annie Carone
Manager of Marketing Communications
310-449-1890 Ext. 8263
Annie.Carone@evolvemediallc.com

Release Summary

Evolve Media’s theFashionSpot (www.thefashionspot.com) announced today a media partnership with The Heart Truth®, a national campaign for women about heart disease.

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Contacts

Evolve Media
Whitney Ashley
Director of Marketing Communications
310-449-1890 Ext. 8250
Whitney.Ashley@evolvemediallc.com
or
Annie Carone
Manager of Marketing Communications
310-449-1890 Ext. 8263
Annie.Carone@evolvemediallc.com