Axalta Racing 2014 Paint Scheme Wows Fans in Charlotte

Unveiling Combines ‘Brilliant Flames’ and Charitable Giving

(Photo: Business Wire)


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GLEN MILLS, Pa.--()--Axalta Coating Systems officially unveiled the 2014 Brilliant Flames paint scheme on the No. 24 Axalta Chevrolet SS race car, driven by four-time NASCAR Sprint Cup Series champion Jeff Gordon, last Thursday in Charlotte, NC. When the car cover was removed, there were gasps, applause and cheers from the crowd assembled at the NASCAR Hall of Fame.

Veteran motorsports broadcaster and Executive Director of the NASCAR Hall of Fame, Winston Kelley, moderated a panel discussion comprised of Gordon, Vice President of Axalta Coating Systems and Head of North American Business Nigel Budden, and Hendrick Motorsports owner Rick Hendrick. Axalta Racing paint scheme artist Sam Bass was also available to take questions from media.

The paint scheme, designed by Bass, marks the 22nd season of a historic partnership between Axalta, Hendrick Motorsports and Gordon. In addition to displaying the new car design, Axalta presented Gordon with a donation to the Jeff Gordon Children’s Foundation.

“This is truly a brilliant partnership,” Budden said. “We are proud to support Team 24, Jeff’s philanthropic endeavors and Hendrick Motorsports. There is tremendous enthusiasm and mutual benefit. We look forward to a successful 2014.”

Axalta's first sponsored race of the 2014 season will showcase the Brilliant Flames paint scheme in Las Vegas on Sunday, March 9, 2014 in the Kobalt Tools 400.

Axalta Coating Systems is a leading global provider of liquid and powder coatings to automotive, transportation, general industrial, and architectural and decorative customers. Axalta will continue to build on more than 145 years of experience in the coatings industry. For more information visit


Axalta Coating Systems
Lisa Miree-Luke, +1 610-358-2228

Release Summary

Axalta Coating Systems 2014 Paint Scheme Wows Fans



Axalta Coating Systems
Lisa Miree-Luke, +1 610-358-2228