DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/b32nmc/u_s_online) has announced the addition of PhoCusWright's new report "U.S. Online Travel Overview Report Thirteenth Edition: Hotels & Lodging" to their offering.
PhoCusWright's U.S. Online Travel Overview Thirteenth Edition: Hotels & Lodging provides an in-depth look at the current state of the U.S. hotel market and projects future performance, with market sizing and forecasting through 2015.
The report reviews online travel trends, innovations and data crucial to understanding hotel segment dynamics. Topics include online agencies versus hotel supplier websites, payment trends, search, user reviews, mobile and more.
Driven by small gains in consumer confidence, the U.S. hotel market continues to outperform the travel industry as a whole. Displaying ongoing resiliency, hotels have succeeded in improving average daily rates (ADR), despite a slow economic recovery and gross domestic product (GDP) growth.
Improvements in transient and business travel trends; increased marketing spend by both chains and OTAs; vast and appealing content; and 24/7 accessibility via mobile devices are all helping to drive continued hotel gains.
U.S. Travel Market Overview:
To put the segment-specific trends in perspective, this report includes a comprehensive overview of the total U.S. travel market. The robust overview chapter includes market sizing and projections for the U.S. travel market through 2015, including breakouts for key online and offline distribution channels and all major travel segments - airlines, hotels, car rental, cruises, tour operators and rail.
The report also features mobile market sizing and forecasts, providing rich insight into the growing influence of smartphones and tablets.
For more information visit http://www.researchandmarkets.com/research/b32nmc/u_s_online
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