MIAMI--(BUSINESS WIRE)--Univision Communications, Inc., the leading media company serving Hispanic America, and Variety Media LLC, a subsidiary of Penske Media Corporation and the world’s premier provider of entertainment news, today announced a new partnership to launch a groundbreaking entertainment news brand, “Variety Latino – Powered by Univision,” aimed at providing Spanish speakers across the U.S. with unparalleled coverage of all aspects of the global entertainment industry.
The two media giants have joined forces to produce and distribute original Spanish-language multiplatform content focused on entertainment news. Leveraging Variety’s unequaled access to inside information on the world of entertainment and Univision’s unique understanding of the Hispanic consumer, the content will be available through an exclusive “Variety Latino – Powered by Univision” digital publication, VarietyLatino.com, slated to launch on February 27, as well as across Univision’s digital platforms, television networks, and local stations. Addressing two of Latinos’ hottest passion points – show business and celebrities– the multiplatform co-branded offering expands Univision’s 360º strategy of providing the Univision experience everywhere its audience is. Currently, Univision and Variety Media collaborate on a multiplatform entertainment segment for the Univision television network’s top-rated newsmagazine “Primer Impacto.”
“I am proud that Variety, an iconic brand in entertainment, is partnering with the most powerful voice for Hispanic content in America to deliver in-depth coverage and access to the biggest stories in the world of entertainment, all day on every device,” said Michelle Sobrino, publisher of Variety. “And as the first Hispanic Publisher of Variety, I am gratified to be part of an organization that continues to break ground in its coverage of the industry.”
“This partnership brings together two trusted brands,” said Isaac Lee, president of News for Univision Communications Inc. and CEO of Fusion. “No one knows show business better than Variety, and no other media company can even come close to Univision’s undisputed ability to connect with and engage Hispanic audiences. We couldn’t be more excited about the new ‘Variety Latino – Powered by Univision’ brand, which will bring millions of Spanish speakers the most comprehensive entertainment content available anywhere.”
“We’re thrilled to be partnering with Univision on the creation of Variety Latino,” said Jay Penske, founder and CEO of PMC, the owner of Variety. “The ‘Variety Latino – Powered by Univision’ brand signals the opportunity of bringing multiplatform entertainment news to the fastest growing digital demographic of entertainment enthusiasts in the United States. And PMC couldn’t be more honored to do so with America’s leading Hispanic media company.”
Univision and Variety have hired a dedicated team to lead the industry on Spanish-language entertainment news at VarietyLatino.com. This pioneering entertainment and media alliance is set to launch in time for the 2014 Oscars and will offer the most comprehensive coverage of the event in Spanish, leveraging Variety’s access and Univision’s platforms. The new venture will be introduced to the industry at an event in Los Angeles on February 27.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 96% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Distrito Comedia; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
About Variety and Variety.com
Variety and Variety.com are the premiere sources of news, reviews and analysis of the business of entertainment. With a focus on film, television and the digital space, and under the direction of three of the industry’s most respected editors—Claudia Eller, Cynthia Littleton and Andrew Wallenstein—and publisher Michelle Sobrino, Variety and Variety.com provide those inside the industry with news and information needed to remain competitive in the ever-changing business of entertainment, while offering those outside the industry an insider’s access to their favorite actors, filmmakers and television producers. Variety and Variety.com are part of the Penske Media Corporation portfolio of media brands.
About Penske Media Corporation (PMC)
PMC is a leading digital media and publishing company founded by Jay Penske in 2004. Today, PMC engages with audiences across the web as well as television, mobile, print and social media to reach more than 115 million consumers monthly, according to Comscore. PMC owns a unique and growing portfolio of lifestyle brands that provide the web's best original content in categories including entertainment, sports, breaking news, media, finance, tech, health, shopping, fashion, beauty, and automotive. Variety, PMC Studios, Movieline, Deadline Hollywood, OnCars, Hollywood Life, ENTV, India.com, BGR, TVLine, AwardsLine, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards are all part of the expanding PMC portfolio. For more information on PMC and its brands, please visit www.PMC.com or its digital properties directly.