DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/3kx5qt/locationbased) has announced the addition of the "Location-Based Advertising and Marketing Forecasts, 2017" report to their offering.
Learn why location-based advertising and marketing is not just for early adopters but a great opportunity for brand marketers and retailers today. The total value of the global real-time mobile location-based marketing and advertising market will grow from 526 million in 2012 at a CAGR of 65 percent to 6.5 billion in 2017.
This strategic research report provides you with 200 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.
This report will allow you to:
- Identify tomorrow's most profitable LBA opportunities in the mobile space.
- Understand the fundamentals of the ad-based mobile media revenue models.
- Recognise the key enablers of growth in the LBA market.
- Comprehend the relative importance of digital channels compared to other advertising media.
- Learn about the experiences of LBA campaigns by top global brands.
- Profit from valuable insights about LBA business models.
This report answers the following questions:
- In what ways can location technology improve the relevancy of mobile advertising?
- What are the experiences from mobile LBA campaigns so far?
- How should mobile LBA be integrated in the marketing media mix?
- Which categories of companies can leverage mobile location based advertising?
- Which are the LBA specialists that stand out of the crowd?
- How are mobile operators such as AT&T, Telefónica and SFR approaching LBA?
- How are traditional mobile advertising players and major digital and telecom players positioning themselves in this market?
- How well suited for LBA are different existing and future mobile media channels?
- Which are the main drivers and barriers affecting the mobile LBA market?
Who should buy this report?
Location-Based Advertising and Marketing is the foremost source of information about the status, future trends and technology developments on this market. Whether you are a telecom vendor, mobile operator, advertising agency, investor, consultant or application developer, you will gain valuable insights from our in-depth research.
Key Topics Covered:
1 Advertising and the mobile channel
2 Mobile location technologies and services
3 Mobile location-based advertising and marketing
4 Market forecasts and trends
5 Company profiles and strategies
For more information visit http://www.researchandmarkets.com/research/3kx5qt/locationbased