DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/9wwmhd/customer) has announced the addition of the "Customer Magazines Market Report Plus 2014" report to their offering.
Recent years have seen marketers continue to tout the phrase content is king', with big name brands such as Coca-Cola, Tesco and ASDA investing heavily in developing what has increasingly been termed content marketing'. This particular term refers to the creation of branded content across a variety of communication channels, from print and digital customer magazines to social media, e-mail, Web and even television. Although this report focuses specifically on the contract publishing and customer magazines market, it should be noted that often such magazines form a small but crucial part of a brand's much wider content marketing strategy.
The increased uptake of mobile devices such as smartphones and tablet computers in the UK over the past few years has seen the focus of contract publishers shift significantly from print to digital media, with the majority of customer magazine titles now being offered in a variety of digital formats, such as online e-zines or downloadable applications (apps). The rising migration of print titles onto digital platforms reflects the rising ownership of mobile devices, with recent figures published by Ofcom showing that over half (51%) of UK adults now own a smartphone double the proportion 2 years ago while tablet ownership has more than doubled over the past year from 11% in 2012 to 24% in 2012.
Despite this, digital readership of magazines has continued to remain relatively low, with digital editions representing between 3% and 15% of total circulations for the majority of magazine titles. However, this figure is expected to grow, with the ongoing roll out of faster mobile broadband speeds through fourth-generation (4G) technology which is expected to become available to the majority of the UK population by 2015 likely to improve download speeds and provide much quicker access to digital content such as e-zines.
Overall, the contract publishing market has proved itself extremely resilient in recent years, with publishers' revenues in this sector growing year-on-year between 2009 and 2013, despite weakened economic conditions experienced following the recession. Indeed, customer magazines have consistently outperformed more mainstream consumer lifestyle titles, with a number of branded magazines dominating the top ten consumer titles by print circulation once again for the first half of 2013, according to figures compiled by the Audit Bureau of Circulations (ABC).
The contract publishing and customer magazines market is expected to continue to strengthen over the next 5 years, with Key Note estimating an 11.5% increase in total revenue derived by publishers between 2014 and 2018. Much of this growth is likely to be driven by wider improvements in the UK economy, which is expected to drive marketing budgets, including content marketing activities; as well increased readership across digital channels.
- Archant Dialogue Ltd
- Cedar Communications Ltd
- Dennis Publishing Ltd
- Forward Worldwide Ltd
- Future PLC
- Haymarket Media Group Ltd
- Illustrated London News Ltd
- Ink Publishing (Holdings) Ltd
- John Brown Media Group Ltd
- Publicis Ltd
- Redactive Media Group Ltd
- Seven Publishing Group Ltd
- Specialist Publications (UK) Ltd
- The Condé Nast Publications Ltd
- The River Group Ltd
For more information visit http://www.researchandmarkets.com/research/9wwmhd/customer
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