NFL Hall of Famer Shannon Sharpe Can Hook You Up with the New Butterfinger Peanut Butter Cups

Sharpe Explains Why These Are the Only Butterfingers You Want on Game Day; Sharpe to Appear at Radio Row to Talk Football, Butterfinger Peanut Butter Cups and Nestlé USA’s First-Ever Big Game Day Ad

--()--Butterfinger:

Media Interviews Available on Friday, January 31
Sheraton Hotel – New York City

WHAT:

      As part of the exciting new launch of BUTTERFINGER ® Peanut Butter Cups, NFL Hall of Famer Shannon Sharpe will be available to talk about the delicious new crispety, crunchety treats, as well as Nestlé’s first-ever big game day commercial for Butterfinger Peanut Butter Cups. With a dose of Butterfinger, the classic peanut butter and chocolate combination has reached a whole new level of “smooth and crunchy” as Butterfinger Peanut Butter Cups hit retail stores nationwide this month.
 
As a delicious game changer in the candy industry, the new Butterfinger Peanut Butter Cups are already the #2 highest ranking velocity items within the chocolate category for both the single and share pack in the convenience channel1. According to a recent E! Online poll2, the majority of consumers polled believe the new Butterfinger Peanut Butter Cups will win the candy industry’s peanut butter cup battle.
 

WHO:

NFL Hall of Famer Shannon Sharpe
 

***Interviews and photo ops available to media upon request

 

WHEN:

Friday, January 31

Available before 11 a.m. or after 3 p.m. EST
 

WHERE:

Sheraton Hotel
811 7th Ave. at 52nd Street
New York, NY 10019

1 Nielsen; latest 4 weeks ending 1/11/14
2 Butterfinger Peanut Butter Cups Will Hit Stores in 2014! Find Out What Reese's Has to Say About It

Contacts

For Butterfinger:
Matt Wolf, 520-390-1985
mwolf@golinharris.com
or
Jessica del Mundo, 213-438-8772
jdelmundo@golinharris.com

As part of the exciting new launch of BUTTERFINGER(R) Peanut Butter Cups, NFL Hall of Famer Shannon Sharpe will be available to talk about the delicious new crispety, crunchety treats, as well as Nestle's first-ever big game day commercial for Butterfinger Peanut Butter Cups. (Photo: Business Wire)

As part of the exciting new launch of BUTTERFINGER(R) Peanut Butter Cups, NFL Hall of Famer Shannon Sharpe will be available to talk about the delicious new crispety, crunchety treats, as well as Nestle's first-ever big game day commercial for Butterfinger Peanut Butter Cups. (Photo: Business Wire)

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Contacts

For Butterfinger:
Matt Wolf, 520-390-1985
mwolf@golinharris.com
or
Jessica del Mundo, 213-438-8772
jdelmundo@golinharris.com