Re-opening of Flagship La Brea Bakery Café Kicks off Bakery’s 25th Anniversary Year Celebration

LOS ANGELES--()--La Brea Bakery re-opens their flagship La Brea Bakery Café at a ribbon-cutting ceremony on Thursday, January 30, 2014 at Noon. Los Angeles City Council President Herb Wesson, Los Angeles County Supervisor Zev Yaroslavsky and Los Angeles City Councilmember Tom LaBonge will join CEO John Yamin and La Brea Bakery Founder Nancy Silverton at the celebration taking place steps away from where the bakery began baking fresh artisan bread 25 years ago. Open to the public, the event runs until 3:00 p.m. and will include complimentary samples from the new café menu and other surprises.

Located at 468 South La Brea Avenue, the new cafe pays homage to the iconic bakery’s storied history by melding a subtle, yet sophisticated, design with an artisanal feel that highlights La Brea Bakery’s commitment to baking bread in the old world tradition that has made it a Los Angeles institution. The 4,750-square-foot glass-and-brick café features casual table service and an express “take-out” counter, and is highlighted by an expansive 35-foot illuminated display case showcasing an array of pastries, sandwiches, and other freshly prepared items.

New to the Café is a wood-fired oven that will be used to prepare artisan pizzas, focaccia and breakfast frittatas under the supervision of Chef Keith Silverton. A selection of fresh-baked breads will be featured every day and many of the café’s original menu items, including breakfast fare, classic sandwiches and sides, salads and espresso drinks will remain on the menu.

"The reopening of the La Brea Bakery’s flagship café helps honor our landmark 25th year and opens an exciting new chapter in the rich history of our bakery,” said Mark Olcott, SVP Fresh Operations.

Marina del Rey-based SFJones Architects lead the redesign effort and according to the firm’s Principal, Stephen Francis Jones, the cafe was designed as a “jewel case” showcasing La Brea Bakery’s storied past and bright future. Seattle-based branding and design firm Hornall Anderson oversaw the complete new look and feel of the café including signage, packaging, employee uniforms and collateral. Longtime patrons of the bakery will notice a new lowercase "b" logo prominently displayed on exterior signage and at the entryway on the blackened steel oven hood. The new identity re-launches the brand in celebration of its 25th year anniversary.

The new bakery café will be open seven days a week for breakfast and lunch. Dinner service will be added soon. For more information including hours of operation, visit La Brea Bakery’s website at www.labreabakery.com.

About La Brea Bakery

Founded by renowned pastry chef Nancy Silverton, La Brea Bakery is continually ranked as the premier artisan bread brand in the country. La Brea Bakery is owned by ARYZTA, LLC, a leading manufacturer and distributor of bread, buns, cookies, pizza and other premium baked goods. Visit www.labreabakery.com for more information.

Contacts

RF|Binder
Amanda Rubin, 212.994.7539
Amanda.Rubin@rfbinder.com

Release Summary

Celebrating their 25th anniversary, La Brea Bakery re-opens their flagship La Brea Bakery Café at a ribbon-cutting ceremony on January 30, 2014 at Noon. The event is open to the public.

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Contacts

RF|Binder
Amanda Rubin, 212.994.7539
Amanda.Rubin@rfbinder.com