SAN ANTONIO--(BUSINESS WIRE)--In H-E-B’s new Super Bowl ad, Milly is living every Texas grandmother’s dream.
After entering her “Better than Good Bacon Jam” into H-E-B’s Quest for Texas Best contest, she fantasizes about all the stardom and fanfare she will receive when her jam is chosen as Texas’ best — parades, marching bands, cheerleaders, a town square statue, and fans from all over celebrating her rich and delicious creation. Former Dallas Cowboy Troy Aikman gets in on the action when he pushes through throngs of fans to capture a selfie on his phone with Milly and her now-famous jam.
The 30-second spot ends with news that H-E-B will launch a six-week tour to 27 different cities to find the next Primo Pick to be featured at H-E-B stores. H-E-B Primo Picks are Texas-made products featured monthly and are only available at H-E-B stores.
Though Milly is a fictitious character, “Better than Good Bacon Jam,” is a real product and is one of H-E-B’s most popular Primo Picks. Other Primo Picks include snacks, produce and beverages.
“H-E-B is proud to offer our customers the best of Texas products,” said Cory Basso, H-E-B Group Vice President of Marketing and Advertising. “We are excited to launch this Quest for Texas Best and find that next big home-grown product all Texans will be talking about, and maybe the next real-life Milly.”
The 30-second commercial will debut on Super Bowl Sunday followed by a series of social media Facebook and Twitter contests using the hashtag #HEBquest. A sneak preview of the commercial can be previewed on January 29 via heb.com/quest, along with more information on the statewide contest. After the Super Bowl 30-second spot debut, the ads will go into regular rotation and will air throughout February.