CEDAR RAPIDS, Iowa--(BUSINESS WIRE)--Pre-Seed Fertility-Friendly Lubricant packaging will soon have a new look for trying-to-conceive (TTC) couples. Beginning in January, Pre-Seed will feature distinctive blue packaging with the headline “For Use When Trying to Get Pregnant.” This will be illustrated by the image of a mother and her newborn baby on the front of Pre-Seed’s box. The new packaging also emphasizes the special formulation that sets Pre-Seed apart as a fertility-friendly personal lubricant for TTC couples.
- Is clinically shown to be fertility-friendly
- Provides antioxidant support for sperm
- Mimics your own fertile fluids
Pre-Seed’s new packaging was created after extensive consumer research showed that a straight forward message plus changes in color and imagery were significantly preferred to the prior white packaging. “Many couples who are trying to conceive are surprised to learn that other leading lubricants may actually limit or harm sperm motility,” said Doug Marquardt, Pre-Seed’s director of marketing. “The new packaging clearly communicates that Pre-Seed is the right lubricant to use when trying to get pregnant.”
As the leading fertility-friendly lubricant, Pre-Seed is often recommended by fertility experts and used in fertility clinics around the world. Pre-Seed’s special formulation is unique because it is isotonic and pH balanced to mimic a woman’s fertile fluids. Unlike other leading lubricants that contain glycerin, Pre-Seed helps to create the optimal environment so sperm can swim freely. Published clinical studies show Pre-Seed does not harm sperm and Pre-Seed has less potential to irritate sensitive vaginal and cervical tissues than other leading lubricants.
Pre-Seed’s packaging may be changing, but inside is the same fertility-friendly lubricant that has been available since it was first developed in 2002. Each box of Pre-Seed Fertility-Friendly Lubricant contains a 1.4 ounce tube and 9 individual applicators. Pre-Seed is available nationally at over 25,000 retail stores including Walmart, Target, Walgreens, CVS and Rite Aid. Pre-Seed is also available regionally and online.
Lil' Drug Store Products, Inc. is responsible for the production, sales and distribution of Pre-Seed and other innovative consumer healthcare products worldwide including: RepHresh® Vaginal Gel, RepHresh® Pro-B, Replens® Long-Lasting Vaginal Moisturizer, and Wellgate™ among others.